“Some people collect souvenirs when they travel. I’ve always collected stories. Living across cultures and conducting research around the world has taught me that the most meaningful insights aren’t found in data alone – they’re found in understanding people.”
– Leyla Akin
Director of Global Qualitative Solutions
& Collector of Stories

From ethnographic fieldwork in South Africa to community research in Turkey and graduate studies at the London School of Economics and Political Science, Leyla has built her career around one belief: every person has a story worth understanding.

Today, she leads one of Veridata Insights’ Global Qualitative Solutions team, partnering with organizations to uncover the cultural context behind human behavior across global markets. By combining anthropology, qualitative research, and strategic storytelling, Leyla helps clients transform conversations into insights that inspire better decisions.

Connect with Veridata Insights today to discuss our services or request a personalized demonstration.