Qualitative MArket Research

When it comes to qualitative market research, our team provides Extraordinary Results, Excellent Show Rates, and Exceptional Client Service.

The majority of our qualitative market research projects utilize custom recruits which requires a deep understanding of the target profile and actively researching locations where these participants organically engage. Through providing smooth execution, quick and accurate placement, and proactive interaction, we had 97% show rates for our focus groups in 2023. And our white-glove research consultation is one of the most popular of our qualitative market research service offerings.

From scheduling and moderating in-depth interviews to managing your online focus groups and paying incentives, we’ve got you covered from beginning to end.

Qualitative Methodologies

  • IDIs (In-Person, Online, Phone)

  • Video Calls

  • Product Testing

  • Shop Alongs

  • Dyads

  • Online Bulletin Boards & Diaries

  • Focus Groups (In-Person & Online)

  • Triads

  • B2B and B2C Online Communities

  • Ethnographic Research

  • Mystery Shopping

  • In-Person Intercepts

  • In-Home Discussion & Moderators

  • Clinical Trials

  • Post Interview Verification

Qualitative Offerings

  • Discussion Guide Consultation or Design

  • Moderation in Simultaneous Multi-Language Translations

  • Full Analysis

  • Weekend / After Hour Project Launch and Coverage

  • Recruitment Screener Consultation or Design

  • Transcriptions (Machine & Human)

  • Top Line Report

  • White Glove Treatment