Veridata Insights is not only devoted to providing an excellent service to our clients, but we’re also devoted to the ongoing development of the market research field as a whole.
Veridata Insights CEO Jami Pulley has been an active board member of the South Central Chapter of the Insights Association for over 15 years.
The Insights Association strives to educate members about the latest techniques and technologies in all aspects of marketing research, including consumer and business insights, customer experience, and data analytics. It also provides inspiration, leadership and direction to promote professionalism and excellence within their membership while adhering to professional standards.
The South Central Chapter of the Insights Association is mainly comprised of though not limited to members in their eight-state region, including Arizona, Colorado, New Mexico, Nevada, Oklahoma, Texas, Utah, and Wyoming.
The South Central Chapter of the Insights Association’s mission is to:
- Educate members about the latest techniques and technologies in all aspects of marketing research, including consumer and business insights, customer experience and data analytics.
- Provide value and learning opportunities to insights professionals through newsletters, local networking opportunities, webinars and conferences.
- Promote chapter engagement through opportunities for involvement by hosting in-person and online events across the geographic area of the Southwest Chapter.
- Provide inspiration, leadership and direction to promote professionalism and excellence within their membership while adhering to the professional standards of the national Insights Association.
- Encourage understanding and appreciation of consumer and business insights, customer experience and data analytics by the general public.
- Encourage membership cooperation with educational institutions in preparing students for careers in consumer and business insights, customer experience and data analytics.
- Provide professional and leadership skills development through volunteerism, mentoring and exposure to local and national Insights Association leaders.
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