Veridata Insights is delighted to once again support the MREF (Marketing Research Education Foundation) Backpack Challenge!
The MREF Backpack Challenge 2026 has taken on the goal of raising $15,000 to give essential school supplies to kids in the U.S, with the aim being to send more than 600 backpacks filled with essential supplies to students who need them most.
Education is a powerful tool for opportunity, and we’re honored to play a part in ensuring young learners start the school year with the resources they deserve.
A big thank you to the MREF for organizing this initiative and a big thanks to everyone in the market research community who is pitching in to help make a difference.
The initiative supports the Kids In Need Foundation, which believes every child in America should have equal opportunity and access to a quality education. By partnering with teachers and students in under-resourced schools, they provide the support needed for teachers to teach and learners to learn.
The MREF Backpack Challenge will take place August 1 – 31 2026.
Learn more and get involved using the link here:
