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In a digital world, it can be tempting to rely on technology and analytics software alone to gain insights. Through the use of technology, it is straightforward for any business to see which of their products and services are performing better. By using analytical software, you can see trends and patterns, and track sales and revenue. [...]

The Insights Association's Annual Conference is fast approaching! Veridata Insights is excited to be sponsoring the Annual Conference held in Hilton Head, South Carolina, on April 24-26, 2023.   The Insights Association’s Annual Conference is an informative and collaborative market research industry event.   This year’s agenda has been expanded to deeply examine four important disciplines: [...]

Veridata Insights is excited to be attending the MSMR Insights Collaborative March 21, 2023. Hosted by The Master of Science in Marketing Research (MSMR) at the University of Texas at Arlington (UTA), Veridata’s Jami Pulley, Tom Littlejohn, and Andy Davis are ecstatic to be in attendance. The MSMR Insights Collaborative is a fantastic learning and networking [...]

In business there might not be a harder question to answer than that of which you put first, your employees or your customers. It goes without saying that both are of fundamental importance to the success of any business.  And there may be a debate to be had as to whether we should have to choose [...]

It is our pleasure to announce the internal promotion of Eric Clancy to Project Manager at Veridata Insights. A hard working and reliable team player, Eric excelled in his previous role in the company as Project Coordinator. When the Project Manager position became available, there was no question that Eric was the perfect candidate for the [...]

Veridata Insights is not only devoted to providing an excellent service to our clients, but we’re also devoted to the ongoing development of the market research field as a whole. Veridata Insights CEO Jami Pulley has been an active board member of the South Central Chapter of the Insights Association for over 15 years. The Insights [...]

At Veridata Insights we go the extra mile for our clients, and we wanted to share a case study to illustrate that. A client came to us with what they described as a “crisis” project that they needed completing urgently. It was a Friday night before a holiday weekend. Time was of the essence. The client [...]

Success is something we all strive for in our professional and personal lives. But when we’re caught up in the daily hustle it can be too easy to forget about our physical and mental health and our own self-care. Here are some lifestyle factors for long term success that we should all address.   Physical Health [...]

We would like to share a case study to highlight why it is important to always keep customer service at your core. Veridata Insights closed a study for a client where we had scoped out a custom dashboard build. The dashboard was phenomenal, and building custom dashboards is a skill we are proud of. During our [...]