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Veridata Insights is proud to support the MREF (Marketing Research Education Foundation) Backpack Challenge! Help the MREF raise $15,000 to give essential school supplies to kids in the U.S. The Market Research Education Foundation’s goal is to send more than 600 backpacks filled with essential supplies to students who need them most. Education is a powerful [Read More]

The rise of artificial intelligence (AI) is transforming both market research and consulting, creating new opportunities for enhanced collaboration and strategic outcomes. At this intersection, innovative approaches are reshaping how firms can deliver value to clients, and Veridata Insights are here to help. - Enhanced Data Analysis AI-powered tools can process vast amounts of data quickly, [Read More]

Delivering actionable insights while managing budgets is a constant challenge. Cost-conscious firms need research solutions that maximize impact without breaking the bank. Here’s how high ROI research solutions can help: Focused Data Collection - Efficiently gather only the data relevant to your client’s goals. Targeted research saves time and resources while delivering precise insights. Leverage Advanced [Read More]

The true value of market insights lies in how they translate into client success. Measuring the impact of these insights is essential for demonstrating ROI and refining future approaches. Here are some tips to evaluate their effectiveness: - Align Insights with Client Goals Define clear objectives at the outset. Whether it’s increasing market share, improving customer [Read More]

Having access to accurate and timely B2B research is essential for companies looking to stay competitive and make informed decisions. As businesses seek reliable partners to help them better understand markets, industries, and professional audiences, choosing the right B2B research firm becomes a strategic advantage. Below are the best global B2B research firms, with Veridata Insights [Read More]

In the business-to-business landscape, research firms play a vital role in delivering the data and insights companies need to make confident, strategic decisions. The right B2B research partner doesn’t just collect information. It uncovers real understanding of markets, audiences, and trends that inform business growth. Among the many respected firms in the US, several stand out [Read More]

B2B market research is essential for navigating market shifts, understanding decision-maker behavior, and developing products and services that resonate with buyers. Global B2B research firms provide organizations with the insights they need to scale intelligently and make strategic, evidence-based decisions. Here are the most respected global B2B research companies operating today. Each brings strong capabilities, but [Read More]

As data privacy regulations tighten and demand for faster insights increases, businesses and researchers are turning to synthetic data as a promising alternative to traditional datasets. But like any innovation, synthetic data comes with both advantages and trade-offs. At Veridata Insights, we help clients navigate these complexities and make smart, informed decisions about when and how [Read More]

Businesses are constantly looking for smarter, faster, and more secure ways to collect and analyze consumer insights. One of the most transformative innovations in recent years? Synthetic data. Here's what synthetic data means for market research and why Veridata is the trusted partner for brands seeking cutting-edge, future-ready insights.   What Is Synthetic Data? Synthetic data [Read More]

Where data drives strategy, and informed decisions define success, B2B research companies play a critical role in helping organizations uncover insights that matter. From market segmentation to customer experience and brand perception, these firms serve as trusted partners in solving complex business problems. Here are the best B2B research companies in the United States. While each [Read More]