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With growing data privacy concerns, adhering to regulations like GDPR, CCPA, and other global standards is essential for consulting firms when conducting market research. Being compliant will safeguard client data, protect research participants, and reinforce trust. Some ways to effectively navigate these requirements include: Understand Key Regulations - familiarize yourself with the specifics of laws like [Read More]

In an era of rapid innovation and evolving consumer expectations, staying ahead of the curve is not a luxury, it’s a strategic necessity. That’s why emerging trend reports are a critical tool for organizations seeking to adapt, grow, and lead in their industries. Quantitative research is critical for understanding customer behavior, validating strategic decisions, and minimizing [Read More]

If you want to test how participants engage with images, Veridata Insights’ Image Zoom Tracker has you covered. Compatible across desktop, tablet, and mobile with minimal setup, you can measure participants’ interest, curiosity, and engagement by tracking when they click to view images in more detail. Survey programming is where strategy meets execution, and you can [Read More]

Launching a new product is both an exciting and high-stakes endeavor. Whether you're entering a new category, innovating within your existing line, or trying to disrupt a market, one thing is certain: you need reliable, data-driven insights before moving forward, for example, conducting a market analysis can reveal broader market trends and opportunities to guide your [Read More]

Understanding your customers isn't just beneficial, it's essential. In a marketplace where personalization, relevance, and strategic messaging drive success, knowing who your customers are, what they care about, and how they behave is the foundation of smart business decisions. That’s where consumer profiling research comes in.   Why Consumer Profiling Research Matters Consumer profiling research helps [Read More]

In a saturated media environment, grabbing your audience’s attention is harder than ever. Every marketing dollar counts, and so does every creative decision. That’s why leading brands rely on creative testing to evaluate ads and campaigns before launch. If you want to ensure your creative resonates, drives action, and aligns with brand goals, creative testing is [Read More]

Your brand is one of your most valuable business assets, but how well do you actually understand how it’s perceived in the market? Brand tracking research provides the insights needed to measure awareness, monitor reputation, and optimize messaging. In a highly competitive environment, consistent brand tracking isn’t just helpful, it’s critical. By the way, you can [Read More]

Understanding your customers isn’t just a competitive advantage, it’s a business imperative. Market segmentation allows organizations to divide their broader audience into smaller, more manageable groups based on shared characteristics, needs, or behaviors. The result? More targeted strategies, more effective messaging, and a stronger return on investment. At Veridata Insights, we specialize in delivering precise, actionable [Read More]

Meet Jennifer – Our Vice President of Global Qualitative Solutions! Utilizing her decades of experience in the field, Jennifer provides clients with data they trust and the service they need. Jennifer’s career has been dedicated to uncovering insights into behaviors, motivations, and attitudes through the use of sophisticated research methodologies. With over 25 years of experience, [Read More]

Market analysis is no longer optional, it’s essential. Whether you're launching a new product, entering a new market, or refining your strategy, a comprehensive market analysis provides the clarity and confidence needed to make informed, data driven decisions.   Why Market Analysis Matters Running a market analysis helps businesses identify growth opportunities, understand customer needs, evaluate [Read More]