News

Jobseekers, the Insights Association is here to support you! If you are currently a jobseeker within the marketing research industry, you can take advantage of a complementary Insights Association membership. With 6 regional chapters in the US and a Canadian chapter, the IA provides superb education and networking opportunities, conferences, webinars, and social activities. Being an [Read More]

Recent research conducted by Veridata Insights and Clarafy Research sheds new light on issues around mental health. Published in Quirks, the research offers clues on how society can improve the situation and on how market researchers can navigate sensitive topics. Mental health remains a major issue in American life. Many issues arise but even more questions [Read More]

Veridata Insights is thrilled to announce the appointment of Justin Wilbur as Chief Revenue Officer (CRO). The announcement comes on the back of another momentous year for the global data collection company, that saw the fast-growing organization add 15 new team members to their headcount. In this key leadership role, Justin will spearhead the company's revenue [Read More]

Veridata Insights are proud to support the Women in Research (WIRe) Global Scholarship Fund. WIRe is a global network that works to advance the contribution and the voice of women in research, both for themselves and for the greater good of the market research industry.  WIRe helps provide women with the tools to develop professionally, build [Read More]

Not to be mistaken for something involving paranormal activity, a “Ghost Complete” occurs in market research when a fraudster finds a way to obtain the survey incentive without taking the survey. They usually do this by managing to uncover the survey completion redirect link on an online survey platform so to redeem the reward, resulting in [Read More]

2023 has been another incredible year for Veridata Insights, but we couldn't have done it without you! A huge thank you to our clients, partners, colleagues, associates, friends, and family for your continuing support. We look forward to working together to make 2024 another extraordinary year of endless possibilities! Here are some of our highlights from [Read More]

When it comes to market research recruitment for difficult target audiences, Veridata Insights are your go-to option! A client came to us after struggling to recruit a very niche B2B target audience for a qualitative research study. The client was in need of 150 tire store service center IT decision makers from across the US to [Read More]

Artificial Intelligence (AI) has become an integral part of our lives, revolutionizing the way we work, communicate, and interact. While AI is commonly associated with tasks like data analysis, automation, and machine learning, it also holds the potential to be employed in unconventional and surprising ways. Let’s explore some of AI’s less obvious applications.   Culinary [Read More]