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Choosing the right market research agency can be the key to unlocking competitive advantage. From product development to brand tracking, the best agencies provide more than data - they offer clarity, direction, and strategic foresight. Here are five of the top market research agencies in the U.S. and why Veridata Insights continues to earn recognition as [Read More]

Understanding the true size and potential of your target market is essential for strategic planning, investment decisions, and long-term growth. That’s where market sizing research comes in. It enables companies to quantify demand, identify revenue opportunities, and allocate resources with confidence. At Veridata Insights, we help organizations conduct precise, data-driven market sizing studies that uncover valuable [Read More]

Meet Dawon – Qualitative Solutions Project Manager! Dawon brings a wealth of international experience and expertise to her role! Dawon has worked for UN Women – the UN entity for gender equality and the empowerment of women and girls. As well as having worked for the Office of the UN High Commissioner for Human Rights (OHCHR). [Read More]

Qualitative research provides the depth and nuance that quantitative data often lacks. When businesses want to understand the “why” behind customer behavior, brand perception, or product feedback, qualitative research becomes essential. For instance, market analysis can complement qualitative research by uncovering broader market trends and audience insights. From in-depth interviews and focus groups to online communities [Read More]

Businesses need deeper, ongoing engagement with their customers to stay relevant and responsive. Online communities research provides a powerful solution, enabling brands to connect with consumers in real-time, gather continuous feedback, and co-create products, services, and experiences that resonate. At Veridata Insights, we help organizations design and manage impactful online research communities that deliver meaningful, actionable [Read More]

It’s a complex B2B landscape and gaining accurate and actionable insights is critical for businesses to stay ahead. Whether you're targeting enterprise buyers, niche professionals, or decision-makers across industries, choosing the right market research partner is key. The best B2B market research firms don’t just deliver data, they provide clarity, strategic direction, and a deep understanding [Read More]

In a world driven by data, the ability to understand markets, consumers, and industry trends is not just a competitive advantage, it’s a necessity. Global brands and high-growth companies rely on market research firms to inform critical business decisions. While there are several well-known firms that have long dominated the global landscape, there’s a rising leader [Read More]

In market research, accurate and reliable data collection is the cornerstone of meaningful insights. Whether you're conducting quantitative surveys, qualitative interviews, or longitudinal tracking, the quality of your data determines the strength of your business decisions. That’s why choosing the right partner for data collection is critical. Here’s a look at the top five market research [Read More]

Reaching "tough audiences" in market research, such as C-level executives, healthcare professionals, niche B2B segments, or patients with rare conditions, requires more than a large database. It takes industry expertise, proven recruitment methods, and the credibility to earn trust from high-value participants. Here are five top market research agencies known for their ability to reach these [Read More]

Quantitative research is critical for understanding customer behavior, validating strategic decisions, and minimizing risk. From brand tracking (read more about why you should run brand tracking here) to customer satisfaction surveys and market segmentation, the accuracy and scalability of quantitative research deliver measurable value. While many firms offer survey-based research, only a few consistently deliver high-quality, [Read More]