News

Market research is the backbone of strategic consulting, providing the insights needed to drive impactful client recommendations. For consulting firms, understanding the fundamentals of market research is essential. Also, be sure to take a look at this article on What To Look For When Choosing a Full-Service Market Research Agency. Veridata Insights has a few pointers [Read More]

In consulting, data alone doesn’t drive change, but the ability to transform data into actionable strategies that deliver real results. Here is how consultants can bridge the gap between insights and impact for their clients. - Start with Clear Objectives: Align data collection with the client’s specific goals. Understanding what the client wants to achieve ensures [Read More]

Who says three’s a crowd.  For Veridata Insights, three is the perfect number for the amount of quality software we have on board, in addition to our systems being hosted on AWS Cloud which is yet another layer of security and consistency. At Veridata Insights, we utilize The Fence – a triple-layered line of defense. Utilizing [Read More]

The Veridata Insights team were delighted to roll up their sleeves and get to work volunteering at North Texas Food Bank. Enabled through Formation At The Star –headquarters of the Dallas Cowboys of the NFL and the workspace which Veridata Insights have called home for the last year - we were happy to help provide North [Read More]

Data and analytics are essential tools for strategic consulting, and are reshaping how consulting firms approach problem-solving, decision-making, and delivering client value. Data-Driven Decision-Making - with access to vast datasets, consultants can base recommendations on evidence rather than intuition. This increases confidence and precision in strategic planning. Real-Time Insights - advanced analytics tools provide real-time data, [Read More]

Collect Real-Time Reactions to Video Playback! With Veridata Insights’ Media Evaluator, aka Video Dial Test, participants provide moment-to-moment reactions and feedback while watching a video, accessible from any device! This provides a continuous stream of sentiment that can be visualized alongside the video for powerful analysis. Using the Video Analyzer tool, researchers can visualize the data [Read More]

Veridata Insights is delighted to have enjoyed media coverage thanks to partnering with Unmuted Consumer Insights on its 2025 U.S. Boat Owners Sustainability Study. Based on responses from more than 750 boat owners across the U.S., the study provides insights into the importance of environmental sustainability and eco-friendly practices among recreational boaters, including perceived benefits and [Read More]

Veridata Insights is delighted to announce that Taylor Bietila has been promoted to the position of Vice President of Survey Solutions. Taylor has been an integral part of the Veridata Insights team for more than four years, and continues to drive excellence and innovation in survey programming and data quality. In this new role, Taylor will [Read More]

Market research is rapidly evolving, and consulting firms need to stay ahead of emerging trends to deliver cutting-edge insights to clients. Veridata Insights have listed some of the key developments reshaping the field: AI-Driven Analytics - Artificial intelligence continues to revolutionize data analysis, offering faster, more accurate insights. Consulting firms should leverage AI to predict trends, [Read More]