News

Veridata Insights is delighted to announce that Alyssa Witwer has been promoted to Senior Director of Account Management. Alyssa packs almost 15 years of experience in the industry, and she has been a huge asset to Veridata Insights’ Account Management team ever since she came onboard in 2022. In her new role, Alyssa will continue her [Read More]

In management consulting, the integration of AI and advanced analytics in market research is revolutionizing how firms gather and utilize data. Here’s how these technologies are transforming the consulting landscape:   Faster Data Collection and Analysis AI-powered tools streamline the process of gathering and analyzing vast amounts of data. Tasks that once took weeks can now [Read More]

It’s all about the people at Veridata Insights. They are the core asset from which everything else we do derives. Recruiting, developing, and retaining top talent who align with our core values is the foundation of delivering exceptional team service to our clients. And it’s just good business sense. High employee retention means that our clients [Read More]

Veridata Insights' CTO, Clint Taylor, will be presenting at the Insights Association’s four-part webinar series on Using Synthetic Data for Market Research! This educational series explores the growing role of synthetic data in market research, covering: Foundational concepts – Understanding what synthetic data is and why it matters Organizational strategies – How businesses can leverage synthetic [Read More]

Market research is a cornerstone of successful management consulting projects. It provides the insights needed to craft informed strategies and drive impactful decisions. Here are the steps to conducting market research effectively: Define Your Objectives Start by identifying the purpose of the research. Are you analyzing market trends, understanding customer behavior, or evaluating competition? Clear goals [Read More]

Since we were founded in 2019, Veridata Insights has acknowledged the importance of maintaining diversity within our team. This mindset has been, and will continue, to shape our fundamental values as well as our company culture overall. We do not believe in using this as a metric to gauge our integrity, but rather we view it [Read More]

When a consulting project involves dealing with complex and diverse data sets, leveraging the expertise of Veridata Insights’ research team enables you to focus on the core aspects of your consulting work. With robust data security practices, advanced quality control for maintaining research integrity, and benefits of cost efficiency, outsourcing your research to Veridata provides complete [Read More]

The business landscape is becoming evermore competitive, and management consulting firms are under pressure to deliver impactful strategies that drive measurable results. The key to achieving this is data-driven insights.   Grounding Strategies in Facts Data-driven insights eliminate guesswork, ensuring that recommendations are backed by reliable evidence. This enables consulting firms to offer clients solutions that [Read More]

Veridata Insights are excited to announce our sponsorship of the Insights Association's 39th Annual Las Vegas Insights Conference, taking place on March 6-7, 2025, at the iconic SAHARA Las Vegas. This annual event is a cornerstone for the market research and insights community, bringing together industry leaders, innovators, and professionals to explore the latest trends, technologies, [Read More]

Veridata Insights is pleased to announce the appointment of Clint Taylor as Chief Technology Officer (CTO). Clint brings extensive experience in technology leadership, innovation, and strategic development, and will play a pivotal role in advancing Veridata Insights' technological initiatives. With over a decade of experience as a market research CTO, as well as being a two-time [Read More]