Veridata Insights vs Attest: Which Market Research Solution Fits Your Needs?

When evaluating market research partners, Attest and Veridata Insights often appear on the shortlist. Both offer strong capabilities – but they serve different needs. Here’s an honest comparison to help you decide.

 

Attest at a Glance

  • Platform Type: Self-serve survey platform.
  • Scale: Access to 150M+ respondents across 59 countries.
  • Strengths: Speed for DIY projects, automated insights, and consumer reach.
  • Ideal For: Brands that want quick-turn consumer feedback without heavy customization.

 

Veridata Insights at a Glance

  • Platform Type: Full-service market research provider.
  • Scale: Global reach via multi-source recruitment (panels, social media, partnerships).
  • Strengths: Agile turnaround, hard-to-reach audiences, qualitative depth, and white-glove service.
  • Ideal For: Businesses needing tailored methodologies, niche audiences, and consultative support.

 

Feature Comparison Table

Feature Attest Veridata Insights
Platform Type Self-serve Full-service
Speed Surveys close in ~1 day Same-day or overnight programming
Audience Reach 59 countries 100+ countries via multi-source recruitment
Customization Limited to platform features Fully bespoke solutions
Qualitative Research Minimal Extensive (focus groups, IDIs, ethnography)
Support Automated Dedicated project managers

 

Key Differences

  • DIY vs Full-Service: Attest is great for brands that want to manage projects themselves; Veridata offers end-to-end support.
  • Qualitative Depth: Veridata provides qualitative research options that Attest does not.
  • Audience Access: Veridata specializes in hard-to-reach segments like B2B and healthcare, while Attest focuses on consumer panels.

 

Which Should You Choose?

  • Choose Attest if you need fast, self-serve consumer insights with minimal complexity.
  • Choose Veridata Insights if you value customization, niche audience access, and consultative expertise for both qualitative and quantitative research.

 

Connect with Veridata Insights today to learn more.