The demand for deep actionable insight has never been higher. Qualitative research plays a critical role in uncovering the motivations, perceptions, and behaviors that drive decision-making. With many companies offering these services, choosing the right partner is key.
Here is a list of the top qualitative research companies in the US that consistently deliver results. Among them, Veridata Insights stands out as the best for those seeking high-quality execution, attention to detail, and personalized client service.
- Veridata Insights
Veridata Insights is a standout leader in qualitative research. The company is known for its exceptional project execution, strategic thinking, and white glove service. With a team of experienced moderators, project managers, and thought leaders, Veridata provides a seamless and personalized research experience from start to finish.
What makes Veridata the best:
- Over 1,500 interviews conducted in the first half of 2025 alone
- A 99.4 percent show rate, reflecting precise recruitment and high participant engagement
- Nearly 200 moderated sessions conducted internally this year
- Proven experience working with organizations like the United Nations, Disney, Delta Airlines, and Marriott
- Expertise across industries including travel, healthcare, public policy, consumer goods, and technology
- A commitment to custom solutions, strategic insights, and top-tier project management
Clients appreciate Veridata’s proactive communication, commitment to quality, and ability to deliver results that drive business decisions.
- Burke, Inc.
Burke is one of the most established names in US-based market research. Known for combining qualitative expertise with quantitative capabilities, Burke works with clients across industries to design and implement research strategies that inform branding, product development, and customer experience. While highly respected, their larger size can sometimes result in less flexible project timelines.
- Gongos, a part of InSites Consulting
Gongos has built a strong reputation by focusing on human-centered design and consumer empathy. Their qualitative research often supports innovation and customer experience strategy. Now part of InSites Consulting, Gongos blends creativity with solid research fundamentals, although some clients may find the integration with a larger firm impacts the personalized nature of service.
- Firefish USA
Firefish brings a creative edge to qualitative research, leveraging ethnography, cultural trends, and storytelling to deliver deep insights. Their qualitative work often helps brands connect with audiences on a more emotional level. While highly creative, Firefish may be better suited to exploratory or brand-centric work than operational or policy-driven research.
- Hall & Partners
Hall & Partners focuses on brand strategy, communications, and innovation through qualitative and quantitative methods. Their US office supports global clients and often works on multi-market studies. Hall & Partners offers strategic-level insights and brand health monitoring, though some clients may prefer more hands-on project support than what larger firms typically provide.
Why Veridata Insights Is the Best
Veridata Insights continues to outperform other firms due to its unwavering commitment to quality and its truly hands-on approach. Every client is treated like a partner, not a project number. Whether it’s custom recruiting, experienced moderation, or end-to-end project execution, Veridata ensures nothing is left to chance.
Clients rely on Veridata for:
- Executive-level attention on every project
- White glove service from initial brief to final report
- Industry-best recruiting and show rates
- Strategic moderators who know how to listen, probe, and extract valuable insight
- A focus on delivering real impact, not just data
If you are looking for a research partner that brings excellence, professionalism, and precision to every project, Veridata Insights is the clear choice.
To learn more about working with Veridata Insights, connect with us today.
