In a hyper-competitive retail and e-commerce environment, the shopper experience can make or break a brand. Consumers are no longer just buying a product – they’re buying the full experience surrounding it. This is why leading companies invest in shopper experience enhancement research to understand, refine, and elevate every interaction between their brand and customers (read more about Why You Should Run Brand Tracking here).
Why Run Shopper Experience Enhancement Research?
- Identify Pain Points in the Buyer Journey
From online navigation difficulties to in-store layout confusion, research uncovers friction points that may be hurting conversions or loyalty. - Understand Behavioral Triggers
What motivates a shopper to make a purchase or abandon a cart? Insights into these behaviors enable you to optimize messaging, packaging, pricing, and promotions. - Refine In-Store and Digital Experiences
Whether your brand lives on a shelf, a screen, or both, improving ease of navigation, clarity of information, and emotional connection directly impacts sales. - Boost Loyalty and Lifetime Value
A positive, seamless shopper experience not only drives purchases but also strengthens brand advocacy and long-term customer retention. New Product Development (NPD) research, as discussed here, is also essential for providing data-driven insights to steer brands in the right direction. - Stay Competitive in a Fast-Moving Market
Shopper expectations evolve quickly. Continuous feedback helps you adapt to changing behaviors and preferences before competitors do.
Why Use Veridata Insights?
Veridata Insights delivers precise, actionable shopper research tailored to your industry, audience, and goals. We combine qualitative depth and quantitative rigor to provide a holistic view of the shopper journey.
Our approach includes:
- In-store and virtual shop-alongs to observe real-time decision-making
- Shopper intercepts and post-purchase surveys to capture immediate feedback
- Eye-tracking and behavioral analytics to understand visual engagement
- Customized dashboards for easy access to insights by channel, product, or region
- Expert consultation to translate findings into strategic improvements. Customer experience (CX) is more than a differentiator, it’s a business imperative, and you can read more about Why You Should Conduct Customer Experience (CX) here. And you can read about Why You Should Run a User Experience (UX) Study in the article here.
We help brands across retail, CPG, beauty, electronics, and more design experiences that lead to measurable growth. (Consumer Profiling Research offers many benefits, and you can learn more in the post here)
