It’s with great pleasure that Veridata Insights can announce that Heather White has joined the team as Chief Panel Officer.

Heather brings years of industry experience to the role. She was an early employee of e-Rewards (previously known as Research Now) in 2001, where she held the positions of Senior Director of Partnership Marketing, and then Vice President of Partner Relations. She later became Vice President of Supply, Development and Partnerships at Critical Mix, before founding Coterie Consulting.

In her new role as Chief Panel Officer, Heather will be responsible for the management and ongoing development of Veridata Insight’s verified B2B, B2C, and healthcare panel, BizKnowledge.

Her focus will be on leveraging the latest in AI-powered solutions to make panel recruitment faster, more targeted, and more cost-effective, which will ultimately lead to higher-quality research insights.

Welcome, Heather! We are excited to have you onboard!

Founded in 2019, Veridata Insights quickly cemented themselves as the industry’s leading data collection and marketing research services provider. Our unmatched expertise in Survey Programming, Data Visualization and Recruitment for B2B, Healthcare, Consumer, and Hard-to-Reach Audiences, gives our clients confidence that their Qualitative and Quantitative research needs will be creatively developed and well executed no matter the scope.

Connect with Veridata Insights today.