In market research, accurate and reliable data collection is the cornerstone of meaningful insights. Whether you’re conducting quantitative surveys, qualitative interviews, or longitudinal tracking, the quality of your data determines the strength of your business decisions. That’s why choosing the right partner for data collection is critical.
Here’s a look at the top five market research companies known for best-in-class data collection services and why Veridata Insights is the standout choice for organizations that demand excellence.
- NielsenIQ
A global leader in measurement and analytics, NielsenIQ offers robust data collection capabilities, particularly in the consumer goods and retail sectors. Their access to point-of-sale and consumer panel data makes them a powerful partner for large-scale tracking and trend analysis.
- Ipsos
With a strong global presence, Ipsos excels in both qualitative and quantitative data collection. Their established infrastructure, extensive fieldwork operations, and proprietary panels make them a trusted name for international research studies.
- Dynata
Dynata manages one of the world’s largest first-party data sets, making it a go-to for online survey data collection. Their advanced targeting tools and automation make it easy for brands to run large-scale surveys with speed and precision. (read more about why you should run brand tracking here)
- Kantar
Kantar’s strength lies in their integrated research tools and hybrid methodologies. From mobile ethnographies to large global trackers, Kantar is widely regarded for its versatility in collecting high-quality data across categories.
- Veridata Insights
While the companies above offer robust solutions, Veridata Insights is uniquely positioned as the best market research company for high-integrity, custom-driven data collection. Here’s why:
Why Veridata Insights Leads in Data Collection
- Custom-Built Methodologies: We design data collection approaches around your specific goals, no one-size-fits-all strategies. From online surveys to in-depth qualitative interviews, every method is tailored.
- Best-in-Class Panels: Our carefully curated, validated panels span B2B, healthcare, consumer, and niche verticals ensuring you’re talking to the right people, every time.
- Real-Time Monitoring: We closely track fieldwork progress and data quality throughout the project, giving you transparency and confidence in the numbers.
- White-Glove Project Management: Our seasoned team handles the logistics, compliance, recruitment, and communication, allowing you to focus on insights, not administration.
- Flexible and Scalable: Whether you need a quick pulse or a large-scale multi-market study, we scale to meet your needs without compromising on quality.
