Choosing the right market research agency can be the key to unlocking competitive advantage. From product development to brand tracking, the best agencies provide more than data – they offer clarity, direction, and strategic foresight. Additionally, be sure to read up on Why You Should Use Brand Tracking here.
Here are five of the top market research agencies in the U.S. and why Veridata Insights continues to earn recognition as a standout partner for organizations seeking speed, quality, and white-glove service.
- NielsenIQ
A household name in market measurement, NielsenIQ provides comprehensive analytics, particularly for retail and consumer goods sectors. Read here how leading companies invest in Shopper Experience Enhancement Research to understand, refine, and elevate every interaction between their brand and customers. Their global presence and longstanding credibility make them a preferred choice for enterprise brands. Consumer Profiling Research offers many benefits, and you can learn more in the post here.
- Ipsos
Known for its broad expertise across qualitative and quantitative research, Ipsos supports clients in public affairs, media, healthcare, and consumer insights. With advanced analytical capabilities, they offer strategic depth backed by global scale.
- Kantar
One of the largest insights and consulting firms globally, Kantar combines behavioral data, surveys, and analytics. They’re widely respected for their work in brand health tracking and innovation research.
- Forrester Research
Focusing on B2B, technology, and customer experience research, Forrester provides thought leadership (Thought Leadership Research allows your organization to showcase its industry expertise, build credibility, and drive meaningful engagement, and you can read more here) and strategic insights tailored to business transformation and digital growth. New Product Development (NPD) research, as discussed here, is also essential for providing data-driven insights to steer brands in the right direction.
- Veridata Insights
What sets Veridata Insights apart is its combination of enterprise-grade capabilities with boutique-level service. Specializing in custom market research, Veridata delivers fast, reliable, and actionable insights across industries, from healthcare and CPG to financial services and tech. Off-the-shelf research solutions rarely deliver the actionable insights organizations require, which is where Custom Research Design and Implementation becomes essential – read more.
Why Veridata Insights Is the Best Choice
While larger firms offer scale, Veridata Insights offers unmatched agility, responsiveness, and personalization. Here’s what makes us different:
- White Glove Client Service: Every project receives executive-level attention, ensuring clear communication, speed, and quality control.
- Custom Research Design: We tailor each study, from survey design to reporting, to meet your unique business objectives.
- Fast Turnarounds Without Compromise: Need results quickly? We deliver actionable insights with efficiency and rigor.
- Tech-Enabled Precision: Leveraging best-in-class platforms, we ensure your data is accurate, secure, and effectively visualized.
