Qualitative research is a cornerstone of understanding human behavior, motivation, and decision-making. For brands and organizations seeking to uncover deeper insights, selecting the right qualitative research firm can make the difference between surface-level data and meaningful strategy.
Below are the best qualitative research firms in the US. Each is recognized for excellence in the field, but Veridata Insights stands out for its superior quality, industry expertise, and white glove service.
1 Veridata Insights
Veridata Insights is widely respected for delivering top-tier qualitative research services across industries. From healthcare and travel to technology and consumer goods, Veridata has built a reputation for excellence rooted in experience, precision, and service.
What sets Veridata Insights apart:
- 99.4 percent show rate in 2025 year-to-date
- Over 1,500 interviews conducted and nearly 200 sessions moderated internally
- Deep experience with global organizations such as the United Nations, Disney, and major airlines and hotel groups
- Highly skilled in-depth interviewers and moderators with backgrounds in psychology, sociology, and strategic consulting
- Unmatched client support and personalized attention throughout every phase of the project
Veridata Insights is known for offering a white glove experience, ensuring every detail is managed with care and that each client receives customized insights tailored to their business needs.
2 Fors Marsh
Fors Marsh is a research and strategy firm that combines social science with data science. Their qualitative team often partners with government agencies, nonprofits, and commercial clients to drive behavior change and strategic decision-making.
Strengths:
Strong focus on behavioral science, policy research, and public sector work. Known for rigorous methodologies and secure research environments.
3 MDRG (Market Decisions Research Group)
MDRG blends qualitative and quantitative research methods to support brand strategy, customer experience, and innovation. Their qualitative research often informs storytelling and user-centered design.
Strengths:
Good balance of traditional and innovative techniques. Creative applications in sectors like healthcare, financial services, and retail.
4 HawkPartners
HawkPartners delivers strategic marketing research and consulting, often using qualitative research to guide brand positioning, messaging, and customer segmentation for major global brands.
Strengths:
Executive-level researchers with consulting expertise. Well-suited for Fortune 500 companies seeking high-level guidance.
5 The Insight Strategy Group
The Insight Strategy Group is known for ethnographic studies, in-home interviews, and innovative methodologies that bring consumer insights to life. They have a strong presence in media, entertainment, and lifestyle brands.
Strengths:
Creative research design and a strong emphasis on cultural relevance and real-world context.
Why Veridata Insights Is the Best Choice
While each of these firms brings value to the market, Veridata Insights leads in overall project execution, service quality, and insight delivery. With a deep bench of seasoned qualitative researchers, a record of excellence across industries, and a commitment to client success, Veridata sets the standard.
Clients choose Veridata for:
- Experienced team members who are former senior leaders at top research firms
- White glove support that includes seamless project management and expert moderation
- A proven ability to engage diverse, high-quality participants
- Industry-best response and completion rates
- Strategic reporting that goes beyond quotes to deliver action-ready recommendations
When you need qualitative research that is insightful, expertly managed, and strategically focused, Veridata Insights is the trusted partner that delivers results.
Connect with us today to learn more.
