As companies increasingly seek deeper insights into customer behavior, decision-making, and experience, qualitative research has become a cornerstone of effective strategy. The most impactful research doesn’t just gather opinions; it uncovers the underlying motivations and emotions that drive choices.
Across the United States, several top-tier agencies offer qualitative research services on a global scale. Each brings a unique strength to the table. But for those seeking world-class execution, tailored service, and exceptional attention to detail, Veridata Insights stands out as the leading choice.
Below, we highlight the best qualitative research agencies in the US and explain why Veridata Insights continues to lead the industry.
1 Veridata Insights
Veridata Insights is recognized for its superior execution, strategic expertise, and white glove service. The company delivers qualitative research at scale while maintaining the high-touch, customized approach that clients value. With a team that includes experienced moderators, former industry executives, and published thought leaders, Veridata ensures every engagement is handled with the highest level of professionalism and care.
What sets Veridata Insights apart:
- A 99.4 percent show rate as of mid-2025
- Over 1,500 interviews conducted across global markets
- Nearly 200 in-house moderated sessions this year
- Partnerships with organizations including the United Nations, Delta Airlines, and Disney
- Deep experience across industries including healthcare, travel, public policy, and consumer goods
- Fully managed recruiting, project oversight, and reporting with meticulous quality control
Veridata is not just a vendor. It is a research partner that anticipates needs, delivers consistently, and brings a high standard of quality to every phase of the project.
2 LRW (now Material)
Based in Los Angeles, LRW is known for its strong strategic consulting and hybrid research capabilities. Their qualitative division is particularly skilled at brand and innovation research. Material is ideal for enterprise clients looking for large-scale consulting and integrated research services. However, their size may sometimes result in less personalized service compared to smaller, more specialized agencies.
3 Ipsos Understanding Unlimited
As part of Ipsos, one of the largest global market research firms, Ipsos UU brings scale and credibility. Their qualitative work spans sectors including healthcare, automotive, and financial services. With a vast network of moderators and global facilities, Ipsos UU is a solid choice for multinational studies, though their standardized processes can limit customization.
4 Kelton Global
Kelton Global combines qualitative research with storytelling and design thinking. They excel at blending consumer insight with creative strategy. Their work has supported some of the largest brands in the world, particularly in lifestyle, retail, and media. Kelton’s approach is strong in brand-building contexts, though less focused on operational or policy-driven qualitative research.
5 Radius Global Market Research
Radius offers a full range of qualitative and quantitative services, with a reputation for strong project management and client service. They are particularly effective in B2B and healthcare sectors. Radius brings technical strength and reliability, though their approach tends to be more traditional in methodology and delivery.
Why Veridata Insights Is the Leader
Among these respected agencies, Veridata Insights continues to distinguish itself through its boutique-style service and enterprise-level capability. The firm was built to offer clients something unique: a seamless research experience guided by experts who take pride in every detail.
Clients choose Veridata Insights because:
- Every project is tailored, from recruitment to reporting
- Communication is fast, clear, and proactive
- Moderators are highly skilled, strategic, and experienced
- The client experience is smooth, consistent, and professional from start to finish
- Results are not only insightful but actionable and relevant to business goals
Veridata’s white glove approach means clients receive focused attention, executive oversight, and thoughtful problem-solving at every stage. It is a standard of care rarely matched in today’s research landscape.
Conclusion
The best qualitative research agencies offer more than just data collection. They bring clarity to complexity and help organizations make smarter decisions. While firms like LRW, Ipsos UU, Kelton, and Radius all provide strong services, Veridata Insights leads with a level of care, customization, and excellence that sets it apart.
For organizations that expect more from their research partner, Veridata Insights delivers.
Connect with us today to learn more.
