B2B market research is essential for navigating market shifts, understanding decision-maker behavior, and developing products and services that resonate with buyers. Global B2B research firms provide organizations with the insights they need to scale intelligently and make strategic, evidence-based decisions.
Here are the most respected global B2B research companies operating today. Each brings strong capabilities, but Veridata Insights stands apart for its quality, depth of service, and unparalleled white glove support.
1 Veridata Insights
Veridata Insights is a leader in global B2B qualitative and quantitative research. What makes Veridata exceptional is the company’s hands-on approach, meticulous attention to detail, and commitment to delivering high-quality insights with efficiency and precision.
Why Veridata Insights is the best:
- Over 1,500 in-depth interviews conducted in the first half of 2025
- 99.4 percent show rate across global B2B qualitative studies
- Expertise in hard-to-reach segments including C-suite, healthcare professionals, technology buyers, and global procurement decision-makers
- Dedicated project management and internal moderation of nearly 200 sessions
- Proven track record working with global organizations, governments, and leading brands
Veridata’s white glove service ensures that every project is supported by senior-level expertise, proactive communication, and a consultative approach that turns research findings into actionable strategies.
2 B2B International (Part of Merkle)
With offices in Europe, North America, and Asia, B2B International specializes exclusively in B2B research. Their clients include many of the world’s largest industrial and technology brands.
Strengths:
Advanced segmentation, brand tracking, and customer journey mapping tailored for global business audiences.
3 Forrester Research
Forrester is a renowned global market research firm with a strong focus on technology, digital transformation, and customer experience. While traditionally seen as an analyst firm, Forrester also delivers powerful B2B research to support strategic decisions.
Strengths:
Deep industry trend insights and robust advisory capabilities for enterprise clients.
4 Ipsos Business Consulting
Part of Ipsos Group, this division focuses on strategic business-to-business research in global markets, especially in emerging economies.
Strengths:
Strong presence in Asia-Pacific, Latin America, and the Middle East with experience in industrials, logistics, and professional services.
5 Savanta
Savanta combines technology-enabled data collection with strategic B2B consulting. Operating across the US, UK, and APAC, the company works with many top-tier clients across sectors.
Strengths:
Fast turnaround capabilities, high-quality respondent panels, and international reach.
Why Veridata Insights Leads Globally
While the firms listed above bring deep knowledge and global scope, Veridata Insights is uniquely positioned to deliver high-impact research with a personal touch. Its agility, exceptional respondent engagement rates, and commitment to precision set it apart from traditional firms.
Veridata’s white glove approach ensures that clients never feel like just another project. Every engagement is treated with care, transparency, and a focus on outcomes. From first contact to final deliverable, clients can expect responsiveness, clarity, and top-tier expertise at every stage.
To learn more about how Veridata Insights can support your B2B research needs, connect with us today.
