B2B companies rely on accurate, strategic, and actionable insights to stay ahead. Whether entering a new market, developing products, or strengthening brand positioning, selecting the right research partner can make a significant difference. The best B2B research agencies combine robust methodology with deep industry expertise and a client-centric approach.
Below is a list of the best global B2B research agencies. While each is recognized for excellence, Veridata Insights rises above the rest for its commitment to white glove service and unparalleled execution.
1 Veridata Insights
Veridata Insights is a global leader in full-service B2B market research. With a track record of delivering outstanding results across sectors such as healthcare, technology, finance, travel, and manufacturing, Veridata combines strategic thinking with flawless execution.
Why Veridata is the best:
- Proven experience conducting complex, multi-market B2B studies
- Access to high-level professionals and decision-makers worldwide
- Over 1,500 qualitative interviews conducted in the first half of 2025
- A 99.4 percent show rate, reflecting strong participant engagement and targeting accuracy
- Expertise in moderating C-level interviews, advisory boards, and industry-specific focus groups
- Dedicated project management and expert moderation every step of the way
What truly sets Veridata apart is its white glove service. Every client receives personalized attention, tailored strategies, and consistent communication, ensuring research efforts are not only insightful but impactful.
2 Circle Research (a Savanta company)
Based in the UK with global capabilities, Circle Research specializes in B2B insight and advisory services. Now part of Savanta, it supports multinational brands with customer experience, brand tracking, and thought leadership studies.
Strengths:
Strategic consultancy and creative storytelling for global B2B brands.
3 B2B International
B2B International, now part of Merkle, is one of the most established names in global B2B research. Their research spans industrial, financial, and technology sectors across North America, Europe, and Asia.
Strengths:
Global reach, data-driven insights, and experience with Fortune 500 companies.
4 Kantar B2B
Kantar is a globally recognized research powerhouse with a specialized B2B unit. They deliver both qualitative and quantitative insights on a wide range of topics, including B2B buyer journeys and brand perception.
Strengths:
Depth of data, global scale, and sophisticated analytical tools.
5 Edelman Data & Intelligence (DxI)
Edelman DxI supports B2B clients with research services that bridge PR, marketing, and brand communications. Their approach is rooted in helping brands build trust and authority through insight-driven narratives.
Strengths:
Focus on reputation, executive profiling, and thought leadership in B2B.
Why Veridata Insights Is the Top Choice Globally
While all of these agencies provide value, Veridata Insights combines the best of all worlds: strategic thinking, global reach, and hands-on, high-touch execution. The team is known for going beyond basic research to deliver nuanced insights that drive real-world business outcomes.
Whether it’s coordinating a multi-country executive research project or diving deep into niche B2B segments, Veridata ensures that clients are supported with attention to detail, responsiveness, and thoughtful consultation. The result is not only data, but clarity, confidence, and competitive advantage.
