Navigating Compliance: Ensuring GDPR, CCPA, and Global Standards in Market Research
With growing data privacy concerns, adhering to regulations like GDPR, CCPA, and other global standards is essential for consulting firms when conducting market research. Being compliant will safeguard client data, protect research [Read More]
Why You Should Use Emerging Trend Reports
In an era of rapid innovation and evolving consumer expectations, staying ahead of the curve is not a luxury, it’s a strategic necessity. That’s why emerging trend reports are a critical tool [Read More]
Naturally Test Visual Creatives with Our Image Zoom Tracker!
If you want to test how participants engage with images, Veridata Insights’ Image Zoom Tracker has you covered. Compatible across desktop, tablet, and mobile with minimal setup, you can measure participants’ interest, [Read More]
Why You Should Run New Product Development Research
Launching a new product is both an exciting and high-stakes endeavor. Whether you're entering a new category, innovating within your existing line, or trying to disrupt a market, one thing is certain: [Read More]
Why You Should Run Consumer Profiling Research
Understanding your customers isn't just beneficial, it's essential. In a marketplace where personalization, relevance, and strategic messaging drive success, knowing who your customers are, what they care about, and how they behave [Read More]
Why You Should Run Creative Testing
In a saturated media environment, grabbing your audience’s attention is harder than ever. Every marketing dollar counts, and so does every creative decision. That’s why leading brands rely on creative testing to [Read More]
Why You Should Run Brand Tracking
Your brand is one of your most valuable business assets, but how well do you actually understand how it’s perceived in the market? Brand tracking research provides the insights needed to measure [Read More]
Unlocking Growth with Market Segmentation
Understanding your customers isn’t just a competitive advantage, it’s a business imperative. Market segmentation allows organizations to divide their broader audience into smaller, more manageable groups based on shared characteristics, needs, or [Read More]
Meet Jennifer – Our Vice President of Global Qualitative Solutions!
Meet Jennifer – Our Vice President of Global Qualitative Solutions! Utilizing her decades of experience in the field, Jennifer provides clients with data they trust and the service they need. Jennifer’s career [Read More]
Why You Should Run Market Analysis
Market analysis is no longer optional, it’s essential. Whether you're launching a new product, entering a new market, or refining your strategy, a comprehensive market analysis provides the clarity and confidence needed [Read More]
Veridata Insights Welcomes Maria Figueras as Director of Business Development
Veridata Insights is pleased to announce that Maria Figueras has joined our team as Director of Business Development. With over 6 years of experience in the market research industry, Maria brings expertise [Read More]
Veridata Insights Proud to Sponsor the 2025 ACM Awards Benefiting ACM Lifting Lives
Veridata Insights is honored to announce its sponsorship of the Academy of Country Music (ACM) Awards, the longest-running country music awards show, set to take place on Thursday, May 8, 2025, at [Read More]
