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Should we use qualitative or quantitative methods? When it comes to market research, businesses often ask the question: Should we use qualitative or quantitative methods? The truth is, the most powerful insights rarely come from one or the other -they come from the combination of both. Understanding how these two approaches complement each other can transform [Read More]

Veridata Insights specialize in helping companies craft highly customized B2B research surveys Designing an effective B2B market research survey is both an art and a science. Unlike consumer research, business-to-business studies require a specialized approach that accounts for decision-making hierarchies, niche industries, and complex buying processes. The right survey design can deliver actionable insights that shape [Read More]

Veridata Insights help organizations implement data-driven brand tracking programs In a world where markets shift rapidly and consumer sentiment changes overnight, understanding how your brand is perceived is no longer optional -it’s essential. Your company’s reputation can make or break purchasing decisions, partnerships, and long-term growth. That’s where brand tracking comes in. Brand tracking is a [Read More]

Why Both Qualitative and Quantitative Matter In today’s fast-moving markets, relying on a single type of research is no longer enough. Businesses need the depth of qualitative insights and the breadth of quantitative data to fully understand their customers, markets, and competitors. The question many organizations face is: Where can I find a partner that delivers [Read More]

Launching a new product is both exciting and risky. Success depends not only on the strength of your product but also on how well you understand the market it is entering. This is where effective market analysis becomes essential. By identifying opportunities, anticipating challenges, and understanding your target audience, market analysis provides the foundation for a [Read More]

Market research doesn’t have to be overwhelming. By breaking it into manageable steps, consulting teams can efficiently gather and leverage data to drive client success. Here’s a simplified process: - Define the Problem Start by identifying the client’s key questions or challenges. A clear objective ensures the research is focused and relevant.  - Select the Research [Read More]

Partnering with the right market research provider can make or break your consulting projects. To ensure success, Veridata Insights has put together a short checklist to help identify a research partner who aligns with your firm’s needs. Industry Expertise - does the provider have experience in your client’s industry? Expertise ensures they understand sector-specific challenges and [Read More]

Market research is the backbone of strategic consulting, providing the insights needed to drive impactful client recommendations. For consulting firms, understanding the fundamentals of market research is essential. Also, be sure to take a look at this article on What To Look For When Choosing a Full-Service Market Research Agency. Veridata Insights has a few pointers [Read More]

In consulting, data alone doesn’t drive change, but the ability to transform data into actionable strategies that deliver real results. Here is how consultants can bridge the gap between insights and impact for their clients. - Start with Clear Objectives: Align data collection with the client’s specific goals. Understanding what the client wants to achieve ensures [Read More]