News

Veridata Insights' CTO, Clint Taylor, will be presenting at the Insights Association’s four-part webinar series on Using Synthetic Data for Market Research! This educational series explores the growing role of synthetic data in market research, covering: Foundational concepts – Understanding what synthetic data is and why it matters Organizational strategies – How businesses can leverage synthetic [Read More]

Market research is a cornerstone of successful management consulting projects. It provides the insights needed to craft informed strategies and drive impactful decisions. Here are the steps to conducting market research effectively: Define Your Objectives Start by identifying the purpose of the research. Are you analyzing market trends, understanding customer behavior, or evaluating competition? Clear goals [Read More]

Since we were founded in 2019, Veridata Insights has acknowledged the importance of maintaining diversity within our team. This mindset has been, and will continue, to shape our fundamental values as well as our company culture overall. We do not believe in using this as a metric to gauge our integrity, but rather we view it [Read More]

When a consulting project involves dealing with complex and diverse data sets, leveraging the expertise of Veridata Insights’ research team enables you to focus on the core aspects of your consulting work. With robust data security practices, advanced quality control for maintaining research integrity, and benefits of cost efficiency, outsourcing your research to Veridata provides complete [Read More]

The business landscape is becoming evermore competitive, and management consulting firms are under pressure to deliver impactful strategies that drive measurable results. The key to achieving this is data-driven insights. Choosing the right market research agency can be the key to unlocking competitive advantage, so be sure to take a look at The Top Market Research [Read More]

Veridata Insights are excited to announce our sponsorship of the Insights Association's 39th Annual Las Vegas Insights Conference, taking place on March 6-7, 2025, at the iconic SAHARA Las Vegas. This annual event is a cornerstone for the market research and insights community, bringing together industry leaders, innovators, and professionals to explore the latest trends, technologies, [Read More]

Veridata Insights is pleased to announce the appointment of Clint Taylor as Chief Technology Officer (CTO). Clint brings extensive experience in technology leadership, innovation, and strategic development, and will play a pivotal role in advancing Veridata Insights' technological initiatives. With over a decade of experience as a market research CTO, as well as being a two-time [Read More]

Veridata Insights is proud to announce its sponsorship of the Women in Research (WIRe) Kickoff Luncheon at the 2025 Qualitative Research Consultants Association (QRCA) Annual Conference. This exciting event will take place on Tuesday, February 11, 2025, in Philadelphia, PA, bringing together some of the brightest minds and most inspiring leaders in the research industry. The [Read More]

For consulting firms, success hinges on delivering strategies that create real impact. Market research plays a crucial role in empowering consultants to make informed, strategic decisions that drive business success for their clients. Choosing the right market research agency can be the key to unlocking competitive advantage, so be sure to take a look at The [Read More]

Veidata Insights are proud to support the Market Research Education Foundation (MREF) in their mission to aid children impacted by the devastating LA wildfires. Together, we can bring hope and relief to those who need it most.   The MREF will match donations up to $20,000 — doubling the impact of your generosity! Every dollar counts [Read More]