News

In a saturated media environment, grabbing your audience’s attention is harder than ever. Every marketing dollar counts, and so does every creative decision. That’s why leading brands rely on creative testing to evaluate ads and campaigns before launch. If you want to ensure your creative resonates, drives action, and aligns with brand goals, creative testing is [Read More]

Your brand is one of your most valuable business assets, but how well do you actually understand how it’s perceived in the market? Brand tracking research provides the insights needed to measure awareness, monitor reputation, and optimize messaging. In a highly competitive environment, consistent brand tracking isn’t just helpful, it’s critical. By the way, you can [Read More]

Understanding your customers isn’t just a competitive advantage, it’s a business imperative. Market segmentation allows organizations to divide their broader audience into smaller, more manageable groups based on shared characteristics, needs, or behaviors. The result? More targeted strategies, more effective messaging, and a stronger return on investment. At Veridata Insights, we specialize in delivering precise, actionable [Read More]

Meet Jennifer – Our Vice President of Global Qualitative Solutions! Utilizing her decades of experience in the field, Jennifer provides clients with data they trust and the service they need. Jennifer’s career has been dedicated to uncovering insights into behaviors, motivations, and attitudes through the use of sophisticated research methodologies. With over 25 years of experience, [Read More]

Market analysis is no longer optional, it’s essential. Whether you're launching a new product, entering a new market, or refining your strategy, a comprehensive market analysis provides the clarity and confidence needed to make informed, data driven decisions.   Why Market Analysis Matters Running a market analysis helps businesses identify growth opportunities, understand customer needs, evaluate [Read More]

Veridata Insights is pleased to announce that Maria Figueras has joined our team as Director of Business Development. With over 6 years of experience in the market research industry, Maria brings expertise in client relationship management, strategic growth, and insight-driven solutions. In her new role, Maria will focus on expanding Veridata’s client base, building strategic partnerships, [Read More]

Veridata Insights is honored to announce its sponsorship of the Academy of Country Music (ACM) Awards, the longest-running country music awards show, set to take place on Thursday, May 8, 2025, at the Ford Center at The Star in Frisco, Texas. The ACM Awards will benefit ACM Lifting Lives, the official philanthropic partner of the Academy [Read More]

Trust is always the foundation of successful client relationships. Ethical research practices play a vital role in fostering that trust, ensuring that insights are not only accurate but also responsibly sourced. Let’s take a look at some of the ways ethical research strengthens consulting partnerships. Also see our article on Partnering with a Qualitative Research Firm. [Read More]

Meet Katie - Our President of Global Qualitative Solutions! Leading Veridata Insights’ Qualitative Research Division, Katie is an industry veteran with over 30 years of market research experience. A board member of the Insights Association South Atlantic Chapter, Katie has an unwavering passion for empowering companies through the deliverance of actionable insights. Learn more about our [Read More]