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Launching a new product or refining an existing offering requires more than a good idea, it demands clear, actionable insights. That’s where product and proposition research comes in. This critical research helps businesses evaluate how well their product concepts, features, and value propositions resonate with their target markets before major investments are made. New Product Development [Read More]

Companies must do more than sell products. They need to lead conversations. Thought leadership research allows your organization to showcase its industry expertise, build credibility, and drive meaningful engagement with your target audience. At Veridata Insights, we specialize in delivering custom research that supports bold, original thought leadership content grounded in data, relevance, and authority. New [Read More]

Understanding your customer’s experience from initial awareness to post-purchase engagement is critical for optimizing brand performance. That’s where customer journey mapping comes in - a powerful tool that helps businesses visualize how customers interact with their brand across every touchpoint. At Veridata Insights, we provide custom research solutions that bring the customer journey to life, helping [Read More]

Choosing the right market research agency is more critical than ever. The best agencies don’t just collect information, they deliver strategic insights that drive decisions, shape products, and position brands for growth. If you’re seeking actionable, reliable research, it’s important to understand what sets the best firms apart, and why Veridata Insights stands out in this [Read More]

The marketplace is competitive, and launching new products without reliable consumer insights is a risk few businesses can afford. Successful product development starts with a clear understanding of your target audience, their needs, and how your product fits into their world. Consumer Profiling Research offers many benefits, and you can learn more in the post here, [Read More]

Choosing the right market research agency can be the key to unlocking competitive advantage. From product development to brand tracking, the best agencies provide more than data - they offer clarity, direction, and strategic foresight. Additionally, be sure to read up on Why You Should Use Brand Tracking here. Here are five of the top market research [Read More]

Understanding the true size and potential of your target market is essential for strategic planning, investment decisions, and long-term growth. That’s where market sizing research comes in. It enables companies to quantify demand, identify revenue opportunities, and allocate resources with confidence. Market Opportunity Evaluation is a critical component of any smart growth strategy, and you can [Read More]

Meet Dawon – Qualitative Solutions Project Manager! Dawon brings a wealth of international experience and expertise to her role! Dawon has worked for UN Women – the UN entity for gender equality and the empowerment of women and girls. As well as having worked for the Office of the UN High Commissioner for Human Rights (OHCHR). [Read More]

Qualitative research provides the depth and nuance that quantitative data often lacks. When businesses want to understand the “why” behind customer behavior, brand perception, or product feedback, qualitative research becomes essential. For instance, market analysis can complement qualitative research by uncovering broader market trends and audience insights. Also, you can read more about Why You Should [Read More]

Businesses need deeper, ongoing engagement with their customers to stay relevant and responsive. Online communities research provides a powerful solution, enabling brands to connect with consumers in real-time, gather continuous feedback, and co-create products, services, and experiences that resonate. Consumer Profiling Research offers many benefits, and you can learn more in the post here. At Veridata [Read More]