News

Consumer preferences are constantly evolving, influenced by factors like technology, cultural shifts, and economic changes. For consulting firms, staying ahead of these trends is essential for delivering value to clients.   Anticipating Market Trends Market research identifies emerging consumer behaviors, enabling consultants to help clients adapt their offerings to meet future demands before competitors do.   [Read More]

Veridata Insights Qualitative Division – More Than Just a Pretty Face Did you know that more than 60% of our Qualitative Research Division have advanced degrees? Not just that, but nearly 40% of our Qual team members graduated from the London School of Economics and Finance. At Veridata Insights we are highly qualified research experts providing [Read More]

Consulting firms often face complex challenges when delivering strategies for their clients. Market research serves as a powerful tool to address these obstacles, ensuring more effective and impactful solutions.   Identifying Client Pain Points Understanding a client’s challenges can be difficult without solid data. Market research provides clear insights into customer behavior, market trends, and competitive [Read More]

Veridata Insights pride ourselves on our adaptability. Our flexible market research partnerships provide consulting firms with the tools and resources needed to stay agile, meet client demands, and deliver exceptional results.   Tailored Support for Any Project Veridata’s flexible partnerships allows us to adapt to the scope and needs of each project—whether it’s a quick-turnaround survey [Read More]

Veridata Insights is thrilled to welcome Vladimir Dzhonev as our newest Project Manager! Joining us as part of the Operations Team, Vladimir will play a key role in ensuring smooth project execution and delivering high-quality insights to our clients. Hailing from Bulgaria, Vladimir brings a diverse wealth of experience with a background in economics, a keen [Read More]

Veridata Insights is delighted to congratulate Natalie Clancy on her promotion to Chief Operations Officer (COO). Natalie first joined Veridata Insights in 2021 as Manager of Survey Solutions, and rapidly showed herself to be a dynamic and innovative leader. Promoted to Director of Operations in 2022 and then promoted to Vice President of Operations in 2023, [Read More]

For consulting firms, delivering impactful strategies depends on a deep understanding of client challenges and opportunities. By combining qualitative and quantitative research methods, consultants can unlock a holistic view that drives client success.   Comprehensive Insights Quantitative research provides hard numbers and measurable trends, while qualitative research dives into the "why" behind the data. Together, they [Read More]

Consulting firms handle a wide range of projects, from niche initiatives to large-scale engagements. Scalable research approaches like those provided by Veridata Insights are key to ensuring efficiency, quality, and impact, regardless of the project’s size or scope.   Flexibility to Match Project Needs Scalable research adapts to project demands, whether it’s a quick survey for [Read More]

Veridata Insights is delighted to announce that Alyssa Witwer has been promoted to Senior Director of Account Management. Alyssa packs almost 15 years of experience in the industry, and she has been a huge asset to Veridata Insights’ Account Management team ever since she came onboard in 2022. In her new role, Alyssa will continue her [Read More]

In management consulting, the integration of AI and advanced analytics in market research is revolutionizing how firms gather and utilize data. Here’s how these technologies are transforming the consulting landscape:   Faster Data Collection and Analysis AI-powered tools streamline the process of gathering and analyzing vast amounts of data. Tasks that once took weeks can now [Read More]