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Case Study: Qualitative Insights From Mothers to Shape Healthcare Strategies

Veridata Insights helped a market research consulting firm to explore perceptions, experiences, and decision-making behaviors of female caregivers-specifically mothers of children aged 0–18-regarding healthcare facility usage in the Kansas City area. Read The Full Case Study Here The client came to Veridata for help, needing to recruit for 15 in-depth interviews (IDIs) via Zoom, each lasting [Read More]

2025-09-04T03:39:42-05:00September 3, 2025|Case Studies, News|

Who says three is a crowd? Three Layers of Data Quality Measures

Who says three’s a crowd.  For Veridata Insights, three is the perfect number for the amount of quality software we have on board, in addition to our systems being hosted on AWS Cloud which is yet another layer of security and consistency. At Veridata Insights, we utilize The Fence – a triple-layered line of defense. Utilizing [Read More]

2025-09-03T07:54:55-05:00September 3, 2025|News|

Veridata Insights Volunteer at North Texas Food Bank

The Veridata Insights team were delighted to roll up their sleeves and get to work volunteering at North Texas Food Bank. Enabled through Formation At The Star –headquarters of the Dallas Cowboys of the NFL and the workspace which Veridata Insights have called home for the last year - we were happy to help provide North [Read More]

2025-08-28T10:38:07-05:00August 28, 2025|News|

How Data and Analytics Are Transforming Strategic Consulting

Data and analytics are essential tools for strategic consulting, and are reshaping how consulting firms approach problem-solving, decision-making, and delivering client value. Data-Driven Decision-Making - with access to vast datasets, consultants can base recommendations on evidence rather than intuition. This increases confidence and precision in strategic planning. Real-Time Insights - advanced analytics tools provide real-time data, [Read More]

2025-09-12T08:59:18-05:00August 27, 2025|News|

Collect Real-Time Reactions to Video Playback!

Collect Real-Time Reactions to Video Playback! With Veridata Insights’ Media Evaluator, aka Video Dial Test, participants provide moment-to-moment reactions and feedback while watching a video, accessible from any device! This provides a continuous stream of sentiment that can be visualized alongside the video for powerful analysis. Using the Video Analyzer tool, researchers can visualize the data [Read More]

2025-08-27T11:53:40-05:00August 27, 2025|News|

Veridata Insights Mentioned in the Media – Unmuted Consumer Insights 2025 Boat Study

Veridata Insights is delighted to have enjoyed media coverage thanks to partnering with Unmuted Consumer Insights on its 2025 U.S. Boat Owners Sustainability Study. Based on responses from more than 750 boat owners across the U.S., the study provides insights into the importance of environmental sustainability and eco-friendly practices among recreational boaters, including perceived benefits and [Read More]

2025-08-26T12:51:44-05:00August 26, 2025|News|

Veridata Insights Names Taylor Bietila as Vice President of Survey Solutions

Veridata Insights is delighted to announce that Taylor Bietila has been promoted to the position of Vice President of Survey Solutions. Taylor has been an integral part of the Veridata Insights team for more than four years, and continues to drive excellence and innovation in survey programming and data quality. In this new role, Taylor will [Read More]

2025-08-22T03:53:43-05:00August 26, 2025|News|

What’s Next for Market Research: Trends Consulting Firms Should Watch

Market research is rapidly evolving, and consulting firms need to stay ahead of emerging trends to deliver cutting-edge insights to clients. Veridata Insights have listed some of the key developments reshaping the field: AI-Driven Analytics - Artificial intelligence continues to revolutionize data analysis, offering faster, more accurate insights. Consulting firms should leverage AI to predict trends, [Read More]

2025-09-11T12:23:43-05:00August 19, 2025|News|

The Best Market Research Companies for Programming

In the evolving world of market research, accurate and efficient survey programming is essential. From custom logic to multilingual capabilities, high-quality programming ensures clean data, seamless respondent experiences, and successful project outcomes. As businesses and agencies look to outsource survey programming, finding the right partner can make all the difference. Here are the best market research [Read More]

2025-08-14T09:38:45-05:00August 14, 2025|News|

Case Study: Qualitative Research for a Multi-National Technology Company

Veridata Insights helped a Multi-National Technology Company explore perceptions of technology solutions across global markets, uncovering what differentiates the client’s offerings, the role their products and services play in users’ daily lives, and the emotional resonance of the brand. Read The Full Case Study Here Faced with a tight timeline, the client urgently required (24) in-depth [Read More]

2025-08-14T03:32:42-05:00August 13, 2025|Case Studies, News|
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