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Understanding how your brand is perceived over time is not optional, it’s essential. Brand health tracking provides ongoing insights into how your target audience views your brand, how you compare to competitors, and what actions you can take to strengthen your market position. This article here explores Why You Should Conduct a Market Assessment. At Veridata [Read More]

Meet Sarishty – Qualitative Solutions Project Manager! Sarishty is a fantastic team player and brings an awesome attitude to the Veridata Insights Qualitative Research Division! She works hard and plays hard, executing a relentless work ethic to her projects, but also bringing a lot of fun to the role too! Sarishty holds a Master’s degree in [Read More]

Understanding your customers is essential for growth, innovation, and strategic marketing. But not all customers are the same. That’s why customer research and segmentation are foundational tools for any business looking to stay relevant and competitive. At Veridata Insights, we help brands uncover who their customers really are, what they care about, and how to tailor [Read More]

If you’re looking for interactive feedback on an image, our Programming Team can create a question that enable respondents to click directly on an image to highlight areas of interest. With up to three distinct markers that can be configured, our image highlighter is ideal for gauging attention, preference, or emotional reactions toward visuals! Heat maps [Read More]

For consulting firms, timely and relevant insights are essential for delivering results for clients. Aligning research deliverables with consulting needs and project timelines ensures that data seamlessly supports strategy development. Here’s how Veridata Insights ensures that alignment: - Understand the Consulting Objectives Before starting research, we clarify the consulting project’s goals and deliverable requirements. Knowing what [Read More]

Launching a new product or refining an existing offering requires more than a good idea, it demands clear, actionable insights. That’s where product and proposition research comes in. This critical research helps businesses evaluate how well their product concepts, features, and value propositions resonate with their target markets before major investments are made. New Product Development [Read More]

Companies must do more than sell products. They need to lead conversations. Thought leadership research allows your organization to showcase its industry expertise, build credibility, and drive meaningful engagement with your target audience. At Veridata Insights, we specialize in delivering custom research that supports bold, original thought leadership content grounded in data, relevance, and authority. New [Read More]

Understanding your customer’s experience from initial awareness to post-purchase engagement is critical for optimizing brand performance. That’s where customer journey mapping comes in - a powerful tool that helps businesses visualize how customers interact with their brand across every touchpoint. At Veridata Insights, we provide custom research solutions that bring the customer journey to life, helping [Read More]

Choosing the right market research agency is more critical than ever. The best agencies don’t just collect information, they deliver strategic insights that drive decisions, shape products, and position brands for growth. If you’re seeking actionable, reliable research, it’s important to understand what sets the best firms apart, and why Veridata Insights stands out in this [Read More]

The marketplace is competitive, and launching new products without reliable consumer insights is a risk few businesses can afford. Successful product development starts with a clear understanding of your target audience, their needs, and how your product fits into their world. Consumer Profiling Research offers many benefits, and you can learn more in the post here, [Read More]