News

Veridata Insights is delighted to congratulate Natalie Clancy on her promotion to Chief Operations Officer (COO). Natalie first joined Veridata Insights in 2021 as Manager of Survey Solutions, and rapidly showed herself to be a dynamic and innovative leader. Promoted to Director of Operations in 2022 and then promoted to Vice President of Operations in 2023, [Read More]

For consulting firms, delivering impactful strategies depends on a deep understanding of client challenges and opportunities. By combining qualitative and quantitative research methods, consultants can unlock a holistic view that drives client success. Qualitative research provides the depth and nuance that quantitative data often lacks, which is why you should check out The Best Market Research [Read More]

Consulting firms handle a wide range of projects, from niche initiatives to large-scale engagements. Scalable research approaches like those provided by Veridata Insights are key to ensuring efficiency, quality, and impact, regardless of the project’s size or scope.   Flexibility to Match Project Needs Scalable research adapts to project demands, whether it’s a quick survey for [Read More]

Veridata Insights is delighted to announce that Alyssa Witwer has been promoted to Senior Director of Account Management. Alyssa packs almost 15 years of experience in the industry, and she has been a huge asset to Veridata Insights’ Account Management team ever since she came onboard in 2022. In her new role, Alyssa will continue her [Read More]

In management consulting, the integration of AI and advanced analytics in market research is revolutionizing how firms gather and utilize data. Here’s how these technologies are transforming the consulting landscape:   Faster Data Collection and Analysis AI-powered tools streamline the process of gathering and analyzing vast amounts of data. Tasks that once took weeks can now [Read More]

It’s all about the people at Veridata Insights. They are the core asset from which everything else we do derives. Recruiting, developing, and retaining top talent who align with our core values is the foundation of delivering exceptional team service to our clients. And it’s just good business sense. High employee retention means that our clients [Read More]

Veridata Insights' CTO, Clint Taylor, will be presenting at the Insights Association’s four-part webinar series on Using Synthetic Data for Market Research! This educational series explores the growing role of synthetic data in market research, covering: Foundational concepts – Understanding what synthetic data is and why it matters Organizational strategies – How businesses can leverage synthetic [Read More]

Market research is a cornerstone of successful management consulting projects. It provides the insights needed to craft informed strategies and drive impactful decisions. Here are the steps to conducting market research effectively: Define Your Objectives Start by identifying the purpose of the research. Are you analyzing market trends, understanding customer behavior, or evaluating competition? Clear goals [Read More]

Since we were founded in 2019, Veridata Insights has acknowledged the importance of maintaining diversity within our team. This mindset has been, and will continue, to shape our fundamental values as well as our company culture overall. We do not believe in using this as a metric to gauge our integrity, but rather we view it [Read More]

When a consulting project involves dealing with complex and diverse data sets, leveraging the expertise of Veridata Insights’ research team enables you to focus on the core aspects of your consulting work. With robust data security practices, advanced quality control for maintaining research integrity, and benefits of cost efficiency, outsourcing your research to Veridata provides complete [Read More]