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Data alone doesn’t drive results—it’s the ability to translate that data into actionable strategies that creates real client value. For consulting firms, this process is where market research becomes indispensable.   Turning Data into Insights Raw market data is valuable, but its true power lies in interpretation. By identifying trends, patterns, and anomalies, consultants uncover insights [Read More]

At Veridata Insights our sophisticated Programming Team have the skills to program anything, even the clock on your microwave oven! Take a look at our Shopping Cart Exercise – an example involving different brands of crackers to crack the code on brand preference! The store shelf can be customized to any number of shelves or products, [Read More]

We've Worked With Names Worth Namedropping The Veridata Insights Qualitative Research Division’s experience equips us with a unique perspective on the research landscape, with team members that have held key roles in Account Management and Sales. Global brands and high-growth companies rely on market research firms to inform critical business decisions, so have a read of [Read More]

Staying ahead of market dynamics is essential to delivering strategic insights that drive client success. Accurate forecasting relies on the right tools and techniques to turn data into actionable predictions.   Advanced Analytics Machine learning and AI-driven analytics identify patterns in large datasets, enabling consultants to predict future market trends with greater accuracy.   Scenario Planning [Read More]

Working with clients in uncertain or fragmented markets can pose significant challenges. These environments often lack clear patterns, making it difficult to create actionable strategies. Market research becomes a critical tool in navigating this complexity to aid in delivering clarity. Market Segmentation allows organizations to divide their broader audience into smaller, more manageable groups based on [Read More]

Technical Expertise? We’ve Got It! The Veridata Insights Qualitative Research Division has the training, the qualifications, and the technical know-how to not just fulfil your project needs but surpass your expectations and blow you away! Our Qual Team is proficient in Agile Frameworks, Power BI, and Canva just to name a few. And we have team [Read More]

This May, Veridata Insights are delighted to once again be participating in the Marketing Research Education Foundation (MREF) Race Around the World. This fantastic annual event, being held for the fifth time this year, is a virtual event to raise money to provide young people with access to transformative learning experiences that enable creativity, problem-solving, and [Read More]