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B2B success depends on how well you understand your buyers and your market. Unlike B2C transactions, B2B decisions involve longer sales cycles, multiple stakeholders, and higher-value offerings. This makes B2B market research not just helpful, but essential. The Importance of Marketing Research in B2B and B2C Contexts is covered in the article here. At Veridata Insights, [Read More]

Understanding what drives your customers isn’t just beneficial, it’s essential. In a fast-paced, customer-driven market, consumer insight analysis helps brands connect meaningfully with their audiences, improve offerings, and make smarter, more effective business decisions. Likewise, conducting a market analysis provides broad market context that complements these consumer insights At Veridata Insights, we help companies uncover deep, [Read More]

Meet Vaishally – Qualitative Solutions Project Manager! Experienced in researching consumer behavior, preferences, and attitudes shaped by cultural, social, and political factors, Vaishally’s academic skills compliment her project management approach.  Consumer Profiling Research offers many benefits, and you can learn more in the post here. Vaishally drives projects to deliver informed decision-making insights generating positive social impact. Vaishally [Read More]

Success doesn’t come from guesswork. It comes from informed, data-driven decisions. That’s why market opportunity evaluation is a critical component of any smart growth strategy. Before launching a new product, entering a new region, or investing in expansion, businesses must assess whether the opportunity is real, scalable, and sustainable. New Product Development (NPD) research, as discussed [Read More]

Knowing your competition is as important as knowing your customers. Competitive analysis gives organizations the strategic visibility needed to stay ahead, revealing not just what rivals are doing, but how you can do it better. Whether you're launching a new product, expanding into new markets, or simply looking to strengthen your market position, competitive intelligence is [Read More]

In a hyper-competitive retail and e-commerce environment, the shopper experience can make or break a brand. Consumers are no longer just buying a product - they’re buying the full experience surrounding it. This is why leading companies invest in shopper experience enhancement research to understand, refine, and elevate every interaction between their brand and customers (read [Read More]

Pricing is one of the most powerful levers in your business strategy, but also one of the most complex. Set your price too high, and you risk losing market share. Set it too low, and you leave revenue on the table. That’s why developing a data-driven pricing strategy is essential and why Veridata Insights is the [Read More]

Veridata Insights’ Programming Team utilizes cutting-edge AI for open-ended text to allow you to unlock deep insights with minimal effort! Survey programming is where strategy meets execution, and you can read here The Importance of Survey Programming. There are 20 available prompts that include: - summary: Generate concise overviews of the input text. – topic: Identify [Read More]

Understanding how people feel about your brand, product, or message is just as important as knowing what they think. In today’s fast-moving digital landscape, traditional methods alone aren’t enough to capture the nuanced emotions and opinions that shape consumer behavior (Consumer Profiling Research offers many benefits, and you can learn more in the post here). That’s where AI-powered [Read More]

Employee engagement and satisfaction are more than just HR buzzwords, they’re strategic priorities. Organizations that prioritize employee feedback see higher retention, improved performance, and stronger workplace cultures. Conducting regular employee research allows leadership to uncover insights that drive meaningful change, enhance productivity, and generate long-term loyalty. You can read here about Why Comprehensive Survey Services Matter. [Read More]