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Bringing a new product to market is a significant investment of time, capital, and brand equity. But even the most innovative ideas can fall flat if they don’t resonate with your target audience. That’s why concept testing is a critical first step in the product development process. New Product Development (NPD) research, as discussed here, is [Read More]

Meet Leyla – Qualitative Solutions Project Manager! Leyla’s expertise spans seven years in the social research realm, and she has conducted extensive qualitative studies globally. Drawing on a background in social anthropology, her commitment to understanding diverse cultures and communities shines through in her approach to delivering impactful research. Leyla is a graduate of The London [Read More]

Your brand is one of your company’s most valuable assets. But without clear, consistent measurement, it’s difficult to know how it’s truly performing in the eyes of your customers. Ongoing brand health tracking provides a critical pulse check on how your brand is perceived, how it’s evolving, and how it stacks up against competitors over time. [Read More]

With growing data privacy concerns, adhering to regulations like GDPR, CCPA, and other global standards is essential for consulting firms when conducting market research. Being compliant will safeguard client data, protect research participants, and reinforce trust. Some ways to effectively navigate these requirements include: Understand Key Regulations - familiarize yourself with the specifics of laws like [Read More]

In an era of rapid innovation and evolving consumer expectations, staying ahead of the curve is not a luxury, it’s a strategic necessity. That’s why emerging trend reports are a critical tool for organizations seeking to adapt, grow, and lead in their industries. Quantitative research is critical for understanding customer behavior, validating strategic decisions, and minimizing [Read More]

If you want to test how participants engage with images, Veridata Insights’ Image Zoom Tracker has you covered. Compatible across desktop, tablet, and mobile with minimal setup, you can measure participants’ interest, curiosity, and engagement by tracking when they click to view images in more detail. Survey programming is where strategy meets execution, and you can [Read More]

We exist in an experience-driven economy, where product success hinges on more than just functionality. It depends on usability, user satisfaction, and seamless design. That’s why UX and product research are no longer optional. They are critical components of building digital products that not only work but delight.   Why UX and Product Research Matters UX [Read More]

Launching a new product is both an exciting and high-stakes endeavor. Whether you're entering a new category, innovating within your existing line, or trying to disrupt a market, one thing is certain: you need reliable, data-driven insights before moving forward, for example, conducting a market analysis can reveal broader market trends and opportunities to guide your [Read More]

Understanding your customers isn't just beneficial, it's essential. In a marketplace where personalization, relevance, and strategic messaging drive success, knowing who your customers are, what they care about, and how they behave is the foundation of smart business decisions. That’s where consumer profiling research comes in.   Why Consumer Profiling Research Matters Consumer profiling research helps [Read More]

In a saturated media environment, grabbing your audience’s attention is harder than ever. Every marketing dollar counts, and so does every creative decision. That’s why leading brands rely on creative testing to evaluate ads and campaigns before launch. If you want to ensure your creative resonates, drives action, and aligns with brand goals, creative testing is [Read More]