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Understanding your customers isn’t just a competitive advantage, it’s a business imperative. Market segmentation allows organizations to divide their broader audience into smaller, more manageable groups based on shared characteristics, needs, or behaviors. The result? More targeted strategies, more effective messaging, and a stronger return on investment. At Veridata Insights, we specialize in delivering precise, actionable [Read More]

Meet Jennifer – Our Vice President of Global Qualitative Solutions! Utilizing her decades of experience in the field, Jennifer provides clients with data they trust and the service they need. Jennifer’s career has been dedicated to uncovering insights into behaviors, motivations, and attitudes through the use of sophisticated research methodologies. With over 25 years of experience, [Read More]

Market analysis is no longer optional, it’s essential. Whether you're launching a new product, entering a new market, or refining your strategy, a comprehensive market analysis provides the clarity and confidence needed to make informed, data driven decisions.   Why Market Analysis Matters Running a market analysis helps businesses identify growth opportunities, understand customer needs, evaluate [Read More]

Veridata Insights is pleased to announce that Maria Figueras has joined our team as Director of Business Development. With over 6 years of experience in the market research industry, Maria brings expertise in client relationship management, strategic growth, and insight-driven solutions. In her new role, Maria will focus on expanding Veridata’s client base, building strategic partnerships, [Read More]

Veridata Insights is honored to announce its sponsorship of the Academy of Country Music (ACM) Awards, the longest-running country music awards show, set to take place on Thursday, May 8, 2025, at the Ford Center at The Star in Frisco, Texas. The ACM Awards will benefit ACM Lifting Lives, the official philanthropic partner of the Academy [Read More]

Trust is always the foundation of successful client relationships. Ethical research practices play a vital role in fostering that trust, ensuring that insights are not only accurate but also responsibly sourced. Let’s take a look at some of the ways ethical research strengthens consulting partnerships. Also see our article on Partnering with a Qualitative Research Firm. [Read More]

Meet Katie - Our President of Global Qualitative Solutions! Leading Veridata Insights’ Qualitative Research Division, Katie is an industry veteran with over 30 years of market research experience. A board member of the Insights Association South Atlantic Chapter, Katie has an unwavering passion for empowering companies through the deliverance of actionable insights. Learn more about our [Read More]

Do you want to unlock richer insights from open-ended responses with minimal manual effort? Would you like to perform advanced tasks like emotion detection, grammar checks, or summarization at scale? Of course you would! Which is why the Veridata Insights Programming Team utilizes the AI Compute logic node using OpenAI, hosted on Microsoft's Azure platform. It [Read More]

Data security truly is a cornerstone of trustworthy market research. Consulting firms and their research partners must prioritize protecting sensitive client information to build confidence and meet compliance standards.   Implement Robust Security Protocols From secure data storage to encrypted communication channels, advanced security measures protect data at every stage of the research process.   Ensure [Read More]