News

Data and analytics are essential tools for strategic consulting, and are reshaping how consulting firms approach problem-solving, decision-making, and delivering client value. Data-Driven Decision-Making - with access to vast datasets, consultants can base recommendations on evidence rather than intuition. This increases confidence and precision in strategic planning. Real-Time Insights - advanced analytics tools provide real-time data, [Read More]

Collect Real-Time Reactions to Video Playback! With Veridata Insights’ Media Evaluator, aka Video Dial Test, participants provide moment-to-moment reactions and feedback while watching a video, accessible from any device! This provides a continuous stream of sentiment that can be visualized alongside the video for powerful analysis. Using the Video Analyzer tool, researchers can visualize the data [Read More]

Veridata Insights is delighted to have enjoyed media coverage thanks to partnering with Unmuted Consumer Insights on its 2025 U.S. Boat Owners Sustainability Study. Based on responses from more than 750 boat owners across the U.S., the study provides insights into the importance of environmental sustainability and eco-friendly practices among recreational boaters, including perceived benefits and [Read More]

Veridata Insights is delighted to announce that Taylor Bietila has been promoted to the position of Vice President of Survey Solutions. Taylor has been an integral part of the Veridata Insights team for more than four years, and continues to drive excellence and innovation in survey programming and data quality. In this new role, Taylor will [Read More]

Market research is rapidly evolving, and consulting firms need to stay ahead of emerging trends to deliver cutting-edge insights to clients. Veridata Insights have listed some of the key developments reshaping the field: AI-Driven Analytics - Artificial intelligence continues to revolutionize data analysis, offering faster, more accurate insights. Consulting firms should leverage AI to predict trends, [Read More]

In the evolving world of market research, accurate and efficient survey programming is essential. From custom logic to multilingual capabilities, high-quality programming ensures clean data, seamless respondent experiences, and successful project outcomes. As businesses and agencies look to outsource survey programming, finding the right partner can make all the difference. Here are the best market research [Read More]

Veridata Insights are proud to support Baal Dan Charities’ Networking for a Cause event in New York City on September 25, 2025. The event is all about connecting with like-minded individuals who are passionate about making a positive impact in their community. Whether you're a seasoned philanthropist or just starting out on your giving journey, this [Read More]

Veridata Insights is proud to support the MREF (Marketing Research Education Foundation) Backpack Challenge! Help the MREF raise $15,000 to give essential school supplies to kids in the U.S. The Market Research Education Foundation’s goal is to send more than 600 backpacks filled with essential supplies to students who need them most. Education is a powerful [Read More]

The rise of artificial intelligence (AI) is transforming both market research and consulting, creating new opportunities for enhanced collaboration and strategic outcomes. At this intersection, innovative approaches are reshaping how firms can deliver value to clients, and Veridata Insights are here to help. - Enhanced Data Analysis AI-powered tools can process vast amounts of data quickly, [Read More]