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Market research is a vital investment for any business, but maximizing your return on that investment requires strategy and focus. Veridata Insights has some key steps to ensure your market research efforts deliver measurable value:   Define Clear Objectives  Start with well-defined goals. Know exactly what you want to achieve—whether it’s understanding customer needs, evaluating new [Read More]

In consulting’s competitive landscape, delivering insights that spark transformation is the key to driving client success. Veridata Insights partners with consulting firms to provide the data-driven intelligence needed to create strategies that truly make an impact. You can read more about Consumer Insight Analysis here.   Tailored Research Solutions  Veridata Insights customizes its market research approach [Read More]

We’re thrilled to share that Veridata Insights' CEO, Jami Pulley, has accepted a position on the Market Research Education Foundation (MREF) Executive Board of Directors! MREF is dedicated to transforming lives through education and community-building initiatives around the globe. This alignment with Veridata Insights’ core values makes Jami’s appointment a natural step forward in our continued [Read More]

Precision and reliability in data are non-negotiable when it comes to consulting. Veridata Insights equips consultants with industry-leading market insights to transform complex challenges into actionable solutions, helping them deliver strategies that truly make an impact. You can read more about Consumer Insight Analysis here.   Precision-Driven Insights At Veridata Insights, we understand the importance of [Read More]

Engaging market research respondents effectively is the key to gathering high-quality insights. When participants feel valued and motivated, they’re more likely to provide honest and thoughtful feedback. Here are some of the best ways to keep your respondents engaged:   Craft Clear and Concise Surveys Keep questions simple, relevant, and easy to understand. Avoid jargon or [Read More]

As the curtain closes on 2024, Veridata Insights would like to say how thankful we are for the opportunities we have had, and how ecstatic we are for the collaborations that lie ahead. With over one million survey completes and carrying out research in 58 countries, we are delighted to share an overview of Veridata’s exciting [Read More]

The holiday spirit was in full swing at Veridata Insights as our team came together for a festive Secret Santa gift exchange! Working remotely doesn’t stop us from celebrating and creating meaningful connections with one another. This year’s exchange was filled with thoughtful surprises, laughter, and creativity as team members unwrapped their gifts on a virtual [Read More]

Decisions driven by accurate, actionable data can make all the difference. Market research, when combined with strategic consulting, serves as a powerful framework for creating informed strategies that drive business growth. Market research goes beyond collecting data—it uncovers the "why" behind customer / client behaviors, industry trends, and market shifts. It provides businesses with a clear [Read More]

The Salvation Army Angel Tree program provides new clothing and toys to more than one-million children in need each year. Veridata Insights is delighted to support this great cause, and we encourage you to do the same. Support The Salvation Army's Angel Tree Program this Christmas. The program aims to provide new clothing and toys to [Read More]

Management consulting firms choose to outsource their market research to Veridata Insights because of our:   Expertise and Specialization Veridata Insights possess industry knowledge and expertise and are proficient in research methodologies (e.g., qualitative vs. quantitative, surveys, focus groups, ethnographic studies, etc.) with a superior methodological skillset. Online Focus Groups are a valuable tool covered in [Read More]