Faced with a tight timeline, the client urgently required (24) in-depth interviews across multiple international markets, with the audience consisting of IT Decision Makers (ITDMs), Business Decision Makers (BDMs), and Developers.

In addition to the interviews, participants were asked to complete a pre-work exercise designed to creatively explore symbolic and emotional associations with the brand and its technology.

Veridata Insights’ Qualitative Research Division deployed a multi-pronged recruitment strategy tailored to this niche audience. Leveraging our global network of pre-vetted, in-market recruitment partners, we ensured the selection of high-caliber participants through rigorous screening and validation protocols.

Our team also designed and executed a creative pre-work assignment focused on metaphorical and symbolic representations of the brand. This exercise provided rich emotional context and helped surface deeper insights into brand perception.

• The research enabled the client to:
• Identify key differentiators of their products and services
• Understand the functional role their brand plays in users’ daily lives
• Gain insight into the emotional impact of their brand and offerings
• Develop a strategic roadmap informed by authentic customer perspectives

For the Veridata Insights Qualitative Research Division, the majority of our projects utilize custom recruits, which requires a deep understanding of the target profile, and actively researching locations where these participants organically engage.

Through providing smooth execution, quick and accurate placement, and proactive interaction, we have 99.3% show rates. And our white-glove research consultation is one of the most popular of our qualitative service offerings.