The client came to Veridata for help, needing to recruit for 15 in-depth interviews (IDIs) via Zoom, each lasting 45 minutes.

Veridata Insights’ Qualitative Research Division deployed a multi-faceted recruitment strategy tailored to this niche audience. Leveraging our global network of pre-vetted, in-market recruitment partners, we ensured the selection of high-caliber participants through rigorous screening and validation protocols.

The market research consulting firm was delighted with the timely delivery and the actionable insights they received.

Veridata Insights provided the client with:

• Rich qualitative feedback from mothers about their healthcare choices, preferences, and barriers.
• Facility usage insights
• Decision-making clarity
• Income and racial diversity achieved per quotas.
• Actionable insights for the client to refine outreach, service offerings, and facility position

For the Veridata Insights Qualitative Research Division, the majority of our projects utilize custom recruits, which requires a deep understanding of the target profile, and actively researching locations where these participants organically engage.

Through providing smooth execution, quick and accurate placement, and proactive interaction, we have 99.3% show rates. And our white-glove research consultation is one of the most popular of our qualitative service offerings.