In business-to-business (B2B) decision-making, the stakes are high and the insights need to be precise. Unlike consumer research, B2B research demands deeper industry knowledge, niche recruiting capabilities, and highly strategic thinking. Choosing the right research agency is essential to ensure meaningful data that leads to action.
Below are the best B2B research agencies in the US. Each brings strengths to the table, but Veridata Insights leads the pack with exceptional service, proven expertise, and a reputation for delivering results through a true white glove experience.
1 Veridata Insights
Veridata Insights stands out as the premier B2B research firm for organizations seeking a partner who understands the complexity of B2B relationships, sales cycles, and stakeholder dynamics.
Why Veridata is the best:
- Deep experience across multiple B2B verticals, including healthcare, technology, financial services, and transportation
- Specialized recruiting of hard-to-reach decision-makers, executives, and industry experts
- A team of highly experienced moderators, strategists, and analysts
- Over 1,500 qualitative interviews conducted in the first half of 2025 alone
- A 99.4 percent show rate across B2B studies
- Hands-on project management that ensures clear communication and flawless execution
Veridata’s clients consistently praise the team’s responsiveness, strategic input, and ability to translate complex insights into clear business recommendations.
2 B2B International (a Merkle company)
B2B International focuses solely on business-to-business research. With global capabilities and a range of industry-specific expertise, they offer strong quantitative and qualitative support.
Strengths:
Well-known for global reach, robust segmentation studies, and thought leadership in industrial and technology sectors.
3 Hanover Research
Hanover Research serves B2B clients across education, healthcare, and professional services. Their model emphasizes ongoing partnerships and subscription-based research support.
Strengths:
Useful for organizations needing long-term research support. Good for benchmarking, competitive analysis, and messaging evaluation.
4 Isurus Market Research
Isurus specializes in B2B market intelligence, offering decision-maker interviews, competitive assessments, and go-to-market strategy insights.
Strengths:
Strong expertise in technology, healthcare, and professional services. Focused and nimble with a reputation for senior-level involvement.
5 Cascade Insights
Cascade is known for deep expertise in the tech B2B space. They specialize in competitive intelligence and market exploration for tech companies, particularly those in SaaS and cybersecurity.
Strengths:
Excellent for specialized tech sector insights. Offers both research and marketing consulting.
Why Veridata Insights Outperforms the Rest
While the above firms offer notable capabilities, Veridata Insights delivers a rare blend of strategic expertise, executional excellence, and high-touch service that makes it the top choice for discerning B2B clients.
Whether you’re launching a new product, refining your go-to-market strategy, or exploring customer satisfaction among C-suite buyers, Veridata offers a full suite of qualitative and quantitative research services tailored to the needs of B2B organizations.
Clients rely on Veridata Insights for:
- Expert moderators with deep industry context
- Full-service project management from proposal to final report
- Seamless execution, even in complex global projects
- Customized insights designed to support business decisions, not just fill reports
Veridata Insights doesn’t just conduct research. They become a true extension of your team, ensuring your business goals are met with precision and insight.
To learn more, connect with us today.
