Quantitative research is critical for understanding customer behavior, validating strategic decisions, and minimizing risk. From brand tracking (read more about why you should run brand tracking here) to customer satisfaction surveys and market segmentation, the accuracy and scalability of quantitative research deliver measurable value.
While many firms offer survey-based research, only a few consistently deliver high-quality, actionable, and fast results at scale. Below, we highlight five of the best market research agencies known for quantitative expertise, followed by why Veridata Insights is the clear standout.
- NielsenIQ
NielsenIQ is a household name in data and analytics. Its extensive retail panel data, combined with proprietary measurement tools, make it a go-to partner for large-scale consumer and shopper research. Its ability to track and quantify buying behavior at scale is unmatched in certain sectors.
- Dynata
Specializing in global online panel data, Dynata offers broad access to respondents in over 90 countries. Their powerful sampling engine and technology infrastructure enable rapid fielding of large-scale quantitative studies, especially for consumer and B2B segments.
- YouGov
YouGov excels in delivering real-time, politically and commercially relevant public opinion data. Their robust panel and daily data collection make them a trusted source for longitudinal quantitative insights and brand perception tracking.
- GfK (An NIQ Company)
With a strong presence in technology and consumer goods, GfK leverages AI-driven analytics and a global panel to power high-volume survey research. Their focus on innovation and predictive modeling makes them a leader in insight-driven strategy.
- Veridata Insights
Veridata Insights combines all the best elements of quantitative research – speed, scale, accuracy, and service, into a premium offering that few competitors can match.
Why Veridata Insights Is the Best
- Speed and Precision: From survey programming to fieldwork, Veridata delivers fast, accurate quantitative data without compromising quality.
- Full-Service Capabilities: We manage the entire research process, sample design, custom scripting, data collection, analytics, and reporting, so you can focus on decision-making.
- Data Integrity and Transparency: Our methodologies are rigorous, and our results are always backed by clean, reliable data.
- Tailored Solutions: We align our quantitative research designs with your strategic goals, no generic templates, just focused, fit-for-purpose data.
