Qualitative vs. Quantitative: Why You Need Both
Should we use qualitative or quantitative methods? When it comes to market research, businesses often ask the question: Should we use qualitative or quantitative methods? The truth is, the most powerful insights [Read More]
How Can I Design a Customized Market Research Survey for B2B Audiences?
Veridata Insights specialize in helping companies craft highly customized B2B research surveys Designing an effective B2B market research survey is both an art and a science. Unlike consumer research, business-to-business studies require [Read More]
What Are the Benefits of Running Brand Tracking to Monitor My Company’s Market Reputation?
Veridata Insights help organizations implement data-driven brand tracking programs In a world where markets shift rapidly and consumer sentiment changes overnight, understanding how your brand is perceived is no longer optional -it’s [Read More]
Where Can I Find Full-Service Market Research Solutions That Combine Qualitative and Quantitative Methods?
Why Both Qualitative and Quantitative Matter In today’s fast-moving markets, relying on a single type of research is no longer enough. Businesses need the depth of qualitative insights and the breadth of [Read More]
How Do I Conduct Effective Market Analysis to Support a New Product Launch Strategy?
Launching a new product is both exciting and risky. Success depends not only on the strength of your product but also on how well you understand the market it is entering. This [Read More]
The Market Research Process Simplified for Consulting Teams
Market research doesn’t have to be overwhelming. By breaking it into manageable steps, consulting teams can efficiently gather and leverage data to drive client success. Here’s a simplified process: - Define the [Read More]
Choosing the Right Market Research Partner for Your Consulting Needs
Partnering with the right market research provider can make or break your consulting projects. To ensure success, Veridata Insights has put together a short checklist to help identify a research partner who [Read More]
Market Research 101 for Consulting Firms: What You Need to Know
Market research is the backbone of strategic consulting, providing the insights needed to drive impactful client recommendations. For consulting firms, understanding the fundamentals of market research is essential. Also, be sure to [Read More]
Real Results – Turning Data into Strategic Actions for Consulting Clients
In consulting, data alone doesn’t drive change, but the ability to transform data into actionable strategies that deliver real results. Here is how consultants can bridge the gap between insights and impact [Read More]
Case Study: Qualitative Insights From Mothers to Shape Healthcare Strategies
Veridata Insights helped a market research consulting firm to explore perceptions, experiences, and decision-making behaviors of female caregivers-specifically mothers of children aged 0–18-regarding healthcare facility usage in the Kansas City area. Read [Read More]
Who says three is a crowd? Three Layers of Data Quality Measures
Who says three’s a crowd. For Veridata Insights, three is the perfect number for the amount of quality software we have on board, in addition to our systems being hosted on AWS [Read More]
Veridata Insights Volunteer at North Texas Food Bank
The Veridata Insights team were delighted to roll up their sleeves and get to work volunteering at North Texas Food Bank. Enabled through Formation At The Star –headquarters of the Dallas Cowboys [Read More]
