Articles

Data Quality Measures in Online Surveys: Forensic Markers and Verification Methods Ensuring data integrity in online surveys is critical for reliable insights. Poor-quality data- whether from inattentive respondents, bots, or fraudulent actors- can distort findings and lead to flawed decisions. Below is an expanded list of forensic markers, verification methods, and academic insights to safeguard your [Read More]

Veridata Insights vs Ipsos: Which Market Research Partner Is Right for You? When selecting a market research partner, Ipsos and Veridata Insights represent two very different approaches. Ipsos is a global research powerhouse, while Veridata Insights offers boutique agility and personalized service. Here’s an honest comparison to help you decide.   Ipsos at a Glance Scale: [Read More]

Veridata Insights vs Attest: Which Market Research Solution Fits Your Needs? When evaluating market research partners, Attest and Veridata Insights often appear on the shortlist. Both offer strong capabilities - but they serve different needs. Here’s an honest comparison to help you decide.   Attest at a Glance Platform Type: Self-serve survey platform. Scale: Access to [Read More]

Veridata Insights vs Dynata: Which Market Research Partner is Right for You? When choosing a market research partner, two names often come up: Dynata, one of the largest first-party data platforms, and Veridata Insights, a boutique provider known for agility and personalized service. Both offer strong capabilities - but which is the better fit for your [Read More]

How to Conduct a Survey: A Complete Guide for Businesses Surveys are one of the most powerful tools for gathering insights from customers, employees, or any target audience. Whether you’re launching a new product, measuring customer satisfaction, or conducting market research, a well-designed survey can provide actionable data to guide your decisions. But how do you [Read More]

Best Market Research Company in Texas: Why Veridata Insights Leads the Way When businesses in Texas need reliable market research, they look for a partner that delivers accuracy, speed, and actionable insights. With a booming economy and diverse industries - from technology and healthcare to retail and energy - Texas companies require research solutions that go [Read More]

Difference Between Focus Group and Interview: Which Qualitative Method Should You Choose? When conducting qualitative research, two methods often stand out: focus groups and in-depth interviews (IDIs). Both are powerful tools for uncovering insights, but they serve different purposes and deliver different types of data. Understanding the differences can help you choose the right approach for [Read More]

What is Market Research? A Complete Guide for Businesses Market research is the foundation of smart business decisions. In today’s competitive landscape, companies cannot afford to rely on guesswork. Understanding your customers, competitors, and market trends is essential for growth - and that’s where market research comes in. Definition of Market Research Market research is the [Read More]

Top Alternatives to Dynata's Panel: A Neutral Comparison Dynata is one of the largest first-party data platforms, boasting over 70 million consumers and business professionals globally. It’s widely recognized for its extensive respondent pool and advanced data solutions. However, businesses often explore alternatives for reasons such as cost flexibility, niche audience access, or faster turnaround times. [Read More]

How to Recruit Hard-to-Reach Audiences for Market Research Recruiting niche or hard-to-reach audiences, such as C-level executives, healthcare professionals, rural populations, or Gen Z consumers, is one of the most challenging aspects of market research. These audiences are critical for generating accurate insights, yet they often resist traditional recruitment methods. Here’s how to do it effectively. [Read More]